Vegan brands partner with football clubs

Karen Carney. © Violife/Cheddar AFC

Company News

Violife & DR.VEGAN Become Latest Plant-Based Companies to Sponsor Football Clubs

Plant-based cheese brand Violife and supplement producer DR.VEGAN have become the latest vegan brands to announce partnerships with British football clubs, with Violife announcing a sponsorship with Cheddar AFC and DR.VEGAN now working with vegan club Forest Green Rovers. Violife has become a sponsor of historical football club Cheddar AFC (based in the UK town from which Cheddar cheese originates) just weeks after launching its “unfeasibly cheesy” plant-based Cheddarton. Through the collaboration, the brand hopes to show how easy it is to eat a plant-based diet. Cheddar AFC players will now sport a cheese-themed strip with a plant-based version of their historic crest, and will be encouraged to adopt a more plant-based lifestyle. Karen Carney, a former professional footballer who played for the Lionesses, will …


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Vegan Supplement Startup DR.VEGAN Announces Capital Injection & Turnover of £2M 

Ethical nutrition and vegan supplements startup DR.VEGAN has announced a £566K fundraising led by private investors for domestic and global expansion. DR.VEGAN, which claims to be one of the world’s fastest-growing ethical nutrition and supplement brands, additionally announced a turnover of £2 million in its second calendar year trading, with the exponential growth expected to continue. This recent capital injection will enable DR.VEGAN to invest in stock and marketing, and employ talent.  Made in the UK and led by science Headquartered in Winchester, UK; the company was founded in 2020 by Gordon Lott and a team of experts to develop supplements that support and transform human health and wellness without harming the planet. “We wanted to shake up the industry through a science-led, natural approach and over-deliver …