Dragons' Den

Omni appears on Dragons' Den

© BBC/Omni
Pet Food

Omni Appears on Dragons’ Den, Receiving “Highest Ever Pet Food Valuation”

UK-based alt protein pet food startup Omni has appeared on business pitching TV show Dragons’ Den, achieving what is claimed to be the highest ever pet food valuation seen on the programme. Founders Dr. Guy Sandelowsky and Shiv Sivakumar secured a £75,000 investment from Steven Bartlett and Deborah Meaden in exchange for 2.5% equity. The Dragons were impressed by Omni’s significant growth since its launch in 2021; so far, the company has served over five million plant-based meals to pets in the UK alone, with over 400% sales growth. Omni faced challenges about some of its numbers from Dragons Peter Jones and Tokar Sulyman. In response, Sivakumar explained that while the business spends £40 to acquire a customer, that customer will have a £400 lifetime …

more

Happy Ocean Foods shrymp in packaging

© Happy Ocean Foods
Food & Beverage

Happy Ocean Foods’ Vegan Shrymps Win Big on Germany’s Shark Tank

Alt seafood company Happy Ocean Foods has proven a success on The Lion’s Den – the German version of the show known as Shark Tank in the US and Dragon’s Den in the UK. The plant-based seafood brand received investment from two judges including former Formula 1 World Champion Nico Rosberg.  Showcasing its flagship plant-based Shrymps on the show, Happy Ocean Foods impressed both investors Nico Rosberg and Dagmar Wöhr. Backed by VC fund Blue Horizon, the Munich-based startup created the seafood alternative after several years of R&D with the aim of creating the world’s leading plant-based seafood.  Happy Ocean Foods was founded in 2020 by Julian Hallet and Robin Drummond, two passionate surfers concerned with the environmental disasters facing the world’s oceans. The company …

more

Topics:

Founders Natalie Deana and Rebecca Joy © Frida Rome
Interviews

Frida Rome: “Not All Vegans Are Saintly in Every Aspect Of Their Lives, We Certainly Are Not”

UK based vegan fashion brand Frida Rome found recent fame in the UK series Dragons’ Den (known as Shark Tank in the US) with founders Natalie Deana and Rebecca Joy carving out a new niche, creating luxury handbags for “bad girls who do good things”. Frida Rome’s debut luxury accessory is a crossbody handbag called The WEEK/END, which contains an erotic story about a weekend romance. The ladies behind the brand have launched a billboard campaign; a “risqué nod to the (often controversial) 90’s high fashion aesthetics, combined with a significant underlying message that highlights our dedication to cruelty-free fashion. We believe in luxury without compromise; the pillar upon which the house of FRIDA ROME stands.” With such a fun concept, combining sustainable with sexy, …

more

Topics:

© Frida Rome
Non-Food

Vegan Fashion Brand Frida Rome to “Make Sustainability Sexy” With Dragons’ Den Appearance

Vegan fashion brand Frida Rome is set to appear on the new UK series of Dragons’ Den, with founders Natalie Deana and Rebecca Joy showcasing handbags that are “sophisticated on the outside and naughty on the inside”. Frida Rome’s debut luxury accessory is a crossbody handbag called The WEEK/END, which contains an erotic story about a weekend romance. The founders describe themselves as “Bad Girls who do Good Things”, on a mission to build an empire of luxury sustainable products. The brand will also soon be launching The WEEK/DAY and WEEK/DAY X, two totes that come with a story about a secret office liaison. All Frida Rome handbags are made with sustainable vegan leather alternatives — either apple or cactus leather. Sustainable vegan accessories Worldwide, …

more

Topics:

Rimi & Manav Thapar LoveRaw

Rimi & Manav Thapar © LoveRaw
Products & Launches

Fast-Rising Brand LoveRaw Launches White Vegan Chocolate Cre&m Wafer Bars

UK vegan chocolate brand LoveRaw has this week announced the launch of a white chocolate version of its best-selling vegan Cre&m Wafer Bar, with a third flavour to follow shortly, following the success of the original version launched in September 2020. The award-winning confectioner reports that sales from its e-commerce store are up by an astonishing 2005%.

more

Topics: