Eat Differently campaign

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Marketing & Media

Eat Differently Cinema Campaign Asks Audiences at 1,800 Movie Theaters to Eat Plants, Not Animals

The Eat Differently campaign has premiered a Public Service Announcement (PSA) in cinema theaters across the United States highlighting the transformative power of thinking and eating differently. The 60-second ad is screening ahead of the new Wonka film, starring Timothée Chalamet, Hugh Grant, and Oscar-winner Olivia Colman. The spot, which plays on the pre-show for the Wonka film on 1,800 movie theater screens across the US from today until Christmas Eve, ends with the message, “Eat plants, not animals”. Created by BAFTA-winning director Alex Lockwood, the PSA intertwines the imaginative spirit of Willy Wonka with a compassionate message urging viewers to dream of a world where kindness embraces all. The ad features the images of famous icons from the world of music, film, and art …


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Fairs & Events

1000 Drones to Light Up NYC Skyline Advocating Plant-Based Diets

A light show powered by 1,000 drones is scheduled to take place against the backdrop of the New York City skyline on the evenings of September 15 and 16, 2023. The event, which is being called “Look Up NYC,” is organized by Eat Differently, and directed by Academy Award-winning director Louie Psihoyos, renowned for his work on “The Cove” and CEO of Projecting Change. Psihoyos stated, “Our creative teams have programmed a thousand drones to dance over the New York City skyline to form magical creatures that deliver messages on how to save the planet—you won’t want to miss this show.” Backed by its collaboration with an extensive list of sponsors and supporters, this artistic display seeks to educate and advocate for plant-based diets through …