Eat Differently Cinema Campaign Asks Audiences at 1,800 Movie Theaters to Eat Plants, Not Animals
The Eat Differently campaign has premiered a Public Service Announcement (PSA) in cinema theaters across the United States highlighting the transformative power of thinking and eating differently. The 60-second ad is screening ahead of the new Wonka film, starring Timothée Chalamet, Hugh Grant, and Oscar-winner Olivia Colman. The spot, which plays on the pre-show for the Wonka film on 1,800 movie theater screens across the US from today until Christmas Eve, ends with the message, “Eat plants, not animals”. Created by BAFTA-winning director Alex Lockwood, the PSA intertwines the imaginative spirit of Willy Wonka with a compassionate message urging viewers to dream of a world where kindness embraces all. The ad features the images of famous icons from the world of music, film, and art …