EAT HAPPY Trials Vegan Fish Sushi in Austria Where Vegan Diet is “Rising Steadily”
EAT HAPPY, an in-store sushi concept and leading supplier of Asian convenience products in mainland Europe, launches three plant-based fish sushi products, stating that the company sees the “proportion of those people who eat a purely vegan diet rising steadily in Austria”. The products being trialed at four initial test markets in Vienna, Salzburg, and Innsbruck are Vegan Salmon Nigiri, Vegan Salmon Maki, and Vegan Tuna California. The vegan sushi products are set to expand nationally throughout Austria after the test phase. EAT HAPPY’s plant-based offerings EAT HAPPY is represented in more than 3,000 locations in stationary food retailers throughout Europe and operates 50 EAT HAPPY Shops as well as in more than 1,000 chests at stores such as Billa and Spar. Last May, the …