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GOOD Meat chicken breast

GOOD Meat chicken breast © Eat Just

Cultivated Meat

Islamic Scholars Declare That Cultivated Meat Can Be Halal

September 11, 2023

A group of leading Islamic scholars has declared that cultivated meat can be halal, provided it meets specific production criteria. This announcement comes from GOOD Meat, a subsidiary of Eat Just, Inc., which introduced cultivated meat to US consumers after receiving full USDA approval only a few months ago. The ruling comes just a week after SuperMeat’s cultivated chicken received kosher certification from OU Kosher, one of the world’s leading kosher certification agencies. “This is a positive development for the cultivated meat industry,” said Rabbi Menachem Genack, CEO of OU Kosher. “It shows that cultivated meat can be produced in a way that is consistent with Jewish law.” Halal criteria established by scholars The ruling was issued by three Shariah scholars from Saudi Arabia: Sheikh …

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JUST Egg Canada

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Investments & Finance

Eat Just Inc. Closes Investment Round, Securing Fresh Funds for JUST Egg & GOOD Meat Divisions

September 1, 2023September 1, 2023

Eat Just, Inc. announces it has secured a new round of financing led by vegan investment fund VegInvest and Ahimsa Foundation, a nonprofit committed to supporting businesses striving to eliminate the use of animals in the food system. This injection of funds will enable Eat Just, Inc. to improve the profitability of its alternative protein products, following the revelation this March that the company was to lay off around 40 staff in its plant-based egg division JUST Egg, in order to reduce costs. Speaking to vegconomist this afternoon, CEO and co-founder Josh Tetrick explained that the funding will also be allocated to enhance the quality of products at both divisions of the company — alt egg leader JUST Egg and cell-cultivated chicken pioneer GOOD Meat …

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Chef José Andrés grilling cultivated chicken

Image courtesy of GOOD Meat

Cultivated Meat

Historic Moment as GOOD Meat & Chef José Andrés Serves Cultivated Chicken at China Chilcano Restaurant

July 6, 2023

Last night, GOOD Meat, the cultivated meat division of Eat Just, Inc., made history by selling its cell-cultivated chicken for the first time in the USA. The cell-cultivated chicken debuted at chef José Andrés’ restaurant, China Chilcano, in Washington, DC, in a landmark dinner honoring the 100th birthday of the late Willem van Eelen — the godfather of cultivated meat. The famous chef marinated and charcoal-grilled GOOD Meat’s chicken to make a Peruvian dish, Anticuchos de Pollo, served with native potatoes and ají Amarillo chimichurri. “I am proud that GOOD Meat is launching with José Andrés, beginning a new tradition of how Americans will eat meat in the many decades ahead. I am also humbled that our company can honor Willem van Eelen’s lasting legacy …

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Health Advantages of Oats: A Nutrient-Packed Superfood

GOOD Meat menu says HISTORY MADE

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Cultivated, Cell-Cultured & Biotechnology

Eat Just’s GOOD Meat Division Receives Full Approval in the US for Cultivated Meat, Prepares for Foodservice Launch

June 21, 2023

GOOD Meat, the cultivated meat division of California foodtech Eat Just, Inc., announces it has today received final approval from the USDA for the sale of its cultivated chicken to American consumers. GOOD Meat’s final stage of approval was seemingly granted at the same time as that of UPSIDE Foods today, 21st June. Eat Just states that production is already underway for the first batch of cultivated chicken that will be sold to renowned restaurateur Chef José Andrés, owner of José Andrés Group, which operates more than 30 restaurants. Chef Andrés has shared that a yet-to-be-disclosed restaurant in Washington DC will be the first in the country to serve GOOD Meat’s cultivated chicken. Just last week, GOOD Meat became the first company in the US to receive label approval using …

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Cultivated meat made with serum-free cell growth media

© Eat Just

Setting the Record Straight: Eat Just is First Cultivated Meat Company to Receive USDA Label Approval

June 14, 2023

In a turn of events, and further to our article published some hours ago, UPSIDE Foods is in fact the second cultivated meat company in the US to receive label approval from USDA, not the first, as the company claimed in its widely distributed press release today. Following the publication of the UPSIDE news on ours and other platforms, Eat Just contacts vegconomist to set the record straight: “GOOD Meat (Eat Just’s cultivated arm) received approval of our label on June 8,” says the California food tech, adding that the company was not planning to make an announcement until after it had received its Grant of Inspection, representing the final step in the regulatory approval process. What came first, the chicken or the … chicken? …

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regulatory approval

ProVeg NFH egg dishes

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Egg Alternatives

What’s Driving Consumers to Try Plant-Based Egg Products?

June 12, 2023May 2, 2023

Plant-based eggs are gaining consumer favour. This isn’t a recent development, however, the rate at which the industry is growing is surprising. In its recent New Food Hub article, ProVeg International uncovers the main consumer motivators for plant-based eggs and dives into the micro-drivers within each. Throughout the piece, ProVeg shares insights to equip businesses with the knowledge they need to understand their consumers and attract them to the blossoming alt-egg market. Consumers value health Research shows that health is the greatest driver in the plant-based egg market, due to numerous health risks and allergies associated with animal-based eggs, as well as the benefits of consuming plant-based alternatives. Plant-based eggs appeal to health-conscious consumers for a number of reasons: Low to no cholesterol: By swapping …

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Future of Food Event hosted by Eat Just, GFI, Oatly, Finless Foods and more

Image supplied by Finless Foods

Eat Just, Oatly and More Visit Washington DC to Promote Better Funding for Alt Protein

April 26, 2023

On Tuesday, a “first of its kind” all-star delegation, featuring representatives from Eat Just, Finless Foods, Impossible Foods, Next Gen Foods and Oatly, assembled in Washington, DC to advocate for increased government funding and updated regulation of alternative proteins. The invite-only “Future of Food” event, which also included representatives from the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI), met with policymakers, regulators and media to discuss America’s leadership in building a more sustainable food system. Among the policies discussed, industry leaders recommended the US government prioritize the following actions: Invest in the future of food through research, development and consumer education. Create a market and regulatory ecosystem that allows for innovation and maintains US competitiveness. Prioritize good jobs and workforce development throughout …

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Canada JUST Egg

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Eat Just Cutting 18% of Employees to Help Plant-Based Egg Division Become Profitable

February 28, 2023

Eat Just Inc. says it is cutting about 18% of jobs in its plant-based egg division, reveals CEO Josh Tetrick, in order to help reduce costs and reach profitability. While the company reports demand for its plant-based eggs is strong and growing, Tetrick says the product portfolio is currently not profitable. The cuts will eliminate about 40 jobs, but will not affect staffers at GOOD MEAT, the company’s cell-based meat division, reports Bloomberg. According to Tetrick, sales of its liquid and folded plant-based eggs continue to reach record levels, with the company increasing new household penetration by 11% in January. Despite the products’ strong performance, Tetrick states that, collectively, its offerings are not profitable and the company must take initiatives to reduce costs. Beyond layoffs, …

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Marketing & Media

10 Times Vegan Brands Took on the Food Industry With Provocative Ad Campaigns

June 21, 2023January 19, 2023

In a week where allplants and THIS in the UK, as well as Eat Just in the US, have challenged their counterparts with disruptive ad campaigns; we take a look at ten plant-based brands that have taken on the food industry over the past 12 months, causing the public to consider their food purchasing choices through the use of thought-provoking factual information or humor. And, in one case, nudity. 1. allplants, UK This week, vegan meal delivery service allplants has announced it is “taking a stance to break the industry free from ultra-processed foods with wholefood plant power”. The company has erected billboards in the UK comparing the ingredients in an allplants dish to those in a supermarket ready meal, after conducting a survey showing …

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Cultivated meat made with serum-free cell growth media

© Eat Just

Cultivated Meat

“Regulatory Milestone” as GOOD Meat Receives Approval for Serum-Free Cell Growth Media

January 18, 2023

GOOD Meat, Eat Just’s cultivated meat division, has become the first producer worldwide to receive regulatory approval for the use of serum-free cell growth media in cultivated products. To date, most cultivated meat producers have used fetal bovine serum to grow their cells. However, the serum is expensive, of inconsistent quality, and comes with ethical issues. GOOD Meat believes that the use of serum-free media will make cultivated meat production more scalable, efficient, and sustainable, along with reducing costs. Regulatory approval has been granted by the Singapore Food Agency, which previously made history when it approved GOOD Meat’s cultivated chicken nuggets for sale in late 2020. A year later, cultivated chicken breasts were also approved. For the time being, GOOD Meat remains the only brand …

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Serum-free growth media

GOOD_Meat_Cultivated_Chicken_at_the_Butchery

© GOOD Meat

Cultivated, Cell-Cultured & Biotechnology

Eat Just’s GOOD Meat Reveals World’s First Butchery to Sell Cultivated Meat

December 8, 2022December 8, 2022

GOOD Meat, the cultivated meat arm of Eat Just, Inc., announces that Singapore’s Huber’s Butchery will become the first butchery in the world to sell and serve cultivated meat. From today to this Saturday 10th Dec, selected guests will be invited to taste the dishes made with cultivated chicken which will be available starting in January for in-restaurant dining by reservation. At time of publication, GOOD Meat is the only producer of cultivated chicken with the ability to sell to consumers, though the recent greenlighting of UPSIDE Meat’s product will likely signal further regulatory approvals around the world. “Offering this new approach to making meat at a butchery is another historic moment in the long road to making our food system more delicious and sustainable. …

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Jennifer at COP27

Image courtesy Jennifer Stojkovic

Cultivated Meat

My Experience at the Historic GOOD Meat Cultivated Meat Tasting at COP27

November 18, 2022

Jennifer Stojkovic is the founder of Vegan Women Summit, the author of The Future of Food is Female, and General Partner of Joyful Ventures.

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A banner promoting Eat Just (GOOd Meat) cultivated chicken

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Cultivated Meat

Eat Just to Unveil New Iteration of GOOD Meat Cultivated Chicken at COP27

November 7, 2022

GOOD Meat, the cultivated meat division of Eat Just Inc, most famous for its pioneering egg product JUST Egg, announces it will launch a new version of its cultivated chicken at COP27. New to the conference this year are three dedicated spaces for food system dialogue: the Food and Agriculture Pavilion, the Food4Climate Pavilion and the Food Systems Pavilion. GOOD Meat will showcase a new version of its chicken produced from cells for the first time outside of Singapore, where it debuted nearly two years ago, at a series of events for media, ministerial guests and civil society representatives from Saturday 12 November to Monday 14 November. “We hope that our guests at COP27 will find their cultured chicken dishes both delicious and thought-provoking, and …

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GOOD Meat Largest Cultivated Meat Facility

©Eat Just

Investments & Finance

Eat Just Receives $25M For China Expansion From Alibaba-Linked C2

August 18, 2022

Eat Just announced a $25 million investment and strategic partnership with Alibaba Group-linked private equity firm C2 Capital Partners (C2). The funding is set to support Eat Just’s expansion plans in China and follows the inclusion of cultivated meat in China’s Five-Year Agricultural Plan. C2 was founded in 2018 to offer operational assistance and expansion funding to businesses looking to expand in China. The Alibaba Group is the company’s principal investor. This is C2’s first investment and partnership in the alternative protein market, and the alliance now supports Eat Just’s go-to-market plans, sales, branding, consumer insights, hiring approach, and regulatory approach in China. Eat Just’s milestones in China JUST Egg, a well-known plant-based egg brand from Eat Just, was introduced to the Chinese market in …

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JUST Egg’s Popular Liquid Egg Has Achieved Price Parity with Chicken Eggs

August 16, 2022

Food tech leader Eat JUST reveals its best-selling JUST Egg has achieved price parity with premium chicken eggs, reports Food Navigator-USA. According to company data, the price for a 12 oz bottle of liquid JUST Egg has dropped to $3.99, about the same as the average cost of a premium 12-count chicken egg product. Data from the past three years shows the price gap between JUST Egg and its competitors has continued to narrow, especially as the cost of chicken eggs surged over the past year. Since 2021, average retail egg prices have climbed a staggering 51% as the industry battles historic inflation and a major avian flu outbreak. Comparatively, JUST Egg’s prices have remained stable as the brand consistently worked to reduce its prices …

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October 18, 2022August 8, 2022

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JUST Eggs at Bonnaroo Music Festival

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Marketing & Media

JUST Egg’s ‘Good Eggs Tour’ is Bringing Better Vegan Options to Summer Music Festivals

August 3, 2022August 2, 2022

This summer, food tech leader Eat JUST launched its first large-scale marketing tour for JUST Eggs. Taking place at festivals across the US, Eat Just says the tour is bringing much-needed plant-based options to major events such as Bonnaroo, Broccoli City, and the Electric Daisy Carnival. Feeding the masses Organized by Adrian Santos, JUST Egg’s Director of Field Marketing, The Really Good Eggs Tour was created to get “millions of eggs in as many mouths as possible in 2022”, Santos told BizBash. The brand’s vibrant Just Egg Food Studio installation features LED lights and a moving conveyor belt offering sample egg sandwiches. On the inside, the company demonstrates how it creates its top-selling vegan egg products using mung beans and supplies festivalgoers with plenty of …

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GOOD Meat Largest Cultivated Meat Facility

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Cultivated, Cell-Cultured & Biotechnology

In Historic Move, GOOD Meat Signs with ABEC to Produce 30M Pounds of Cultivated Meat Each Year

May 25, 2022May 25, 2022

GOOD Meat, a subsidiary of food tech brand Eat Just, announces it has entered an exclusive seven-year agreement with biotech manufacturer ABEC, Inc. to design, engineer and build the world’s largest known bioreactors for culturing avian and mammalian cells. GOOD Meat’s large-scale cultivated meat complex will consist of ten 250,000-liter bioreactors and will be located in the US. Once fully operational, it will be capable of producing up to 30 million pounds of cultivated meat, beginning with beef and chicken, which it plans to distribute to customers across the US. Singapore strength ABEC is also manufacturing bioreactors for GOOD Meat’s headquarters in Alameda, CA (scheduled to be operational in Q4 of 2022) and for one of the brand’s facilities in Singapore (operational in Q1 of …

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Just Egg Serena Williams Ad

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Marketing & Media

JUST Egg Launches New Ads Featuring Serena Williams and Jake Gyllenhaal

May 24, 2022May 24, 2022

Food tech leader Eat Just announces a new JUST Eggs ad campaign featuring tennis superstar Serena Williams and actor Jake Gyllenhaal, who are both investors in the brand. The ads will air in major markets like Chicago, Los Angeles and New York City and are part of a larger campaign that will include billboards and extensive social media promotions. Intended to poke fun at elite celebrity lifestyles, the ads are narrated by actor JB Smoove and show Williams and Gyllenhaal in different settings – Williams surrounded by experts who plan her day moment-by-moment and cook a perfect JUST Egg sandwich, while Gyllenhaal scrambles a pan of JUST Egg before resuming an exotic workout. The ads aim to show that everyone, famous or not, can enjoy …

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Serena Williams

Eat Just cultivated chicken curry

©Eat Just/ GOOD Meat

Cultivated Meat

Eat Just & ADM Announce “First-of-its-Kind” Partnership to Accelerate GOOD Meat Cultivated Chicken

May 17, 2022May 17, 2022

Eat Just, the US food tech leader, has entered into a joint development agreement with agrifoods giant Archer Daniels Midland (ADM) to accelerate production in the GOOD Meat cultivated division. The partnership marks ADM’s first strategic partnership of its kind in the cultivated meat sector, as the US multinational food corporation continues to diversify in the alt protein sector. Eat Just, famous for its JUST Egg brand, started its GOOD Meat division in 2017 and became the first in the world to sell its cultivated chicken to diners, as well as becoming the most funded company in the emerging industry. The company states its first-of-its-kind partnership with ADM highlights how startups like Eat Just can work with established industry leaders to reach their joint mission …

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