Seafood Company Ha Li Fa Launches Eat Plant Love Brand With Asian Style Fishless Products
Best known for its seafood brand Bobo; Ha Li Fa, a Singapore manufacturer specialising in fish balls for over 30 years, expanded into the plant-based seafood market with the launch of a new 100% plant brand called Eat Plant Love (EPL) in Singapore last year. ELP offers a fishless alternative to traditional Asian dishes, such as fish balls, fish cakes, and fish rolls. The company’s R&D team took two years to develop a 100% plant-based version of its best-selling seafood products, prioritising the taste and texture preferences of Asian consumers to create its Asian-style offer. Randall Ang, ELP Deputy Managing Director, told Food Navigator that the customer feedback has been overwhelmingly positive, affirming the ability of the plant-based alternatives to deliver the brand’s original fish flavors. …