Eat Well Group

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©Eat Well Group
Products & Launches

Inventor of Cheetos Launches New Cheesy Vegan Snack to Disrupt Entire Category

Inventor of Cheetos Frito-Lay’s Twisted Cheetos, Dr Gino Bortone, announces a new cheesy vegan snack through Eat Well Group portfolio holding Sapientia Technology LLC, focused on disrupting the entire snack food market, estimated to reach $736 billion by 2026. Eat Well Group, a plant-based investment company, announced it will be launching Protein Twists – a high-protein, cheesy snack, into 300 Federated Co-Operatives toward the end of December, followed by an expansion to additional Co-Operatives, select retailers, and e-commerce in the first half of 2022. The David and Goliath of the snack world In 2018, vegan-friendly snack startup, PeaTos launched its pea-based version of Cheetos, also seeking to disrupt the massive salty snack market thus far dominated by industry leader Frito-Lay, with founder and CEO Nick …

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Amara Organic Foods

©Amara Organic Foods
Products & Launches

Amara’s Plant-Based Toddler Line is the Number One New Release on Amazon

Amara Organic Foods, one of the US’s fastest-growing baby food brands, has announced that its plant-based toddler line is the top new release on Amazon. The company’s revenue has surged by five times since January. The Amazon launch has been made possible by a strategic partnership with Pharmapacks, a major eCommerce distributor for health, beauty, and wellness brands on large online marketplaces. Pharmapacks is an investor in Amara and will help the company to grow its presence on Amazon and other platforms. Amara says its sales have grown by 533% since it launched its dedicated store page on Amazon. The brand is also now available at major retailers across the US, including Walmart, Whole Foods, and Sprouts Farmer’s Market. Amara is a majority-owned subsidiary of …

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Amara Organic Foods

©Amara Organic Foods
Investments & Finance

Eat Well Group to Acquire Majority Stake in Amara Plant-Based Baby Food Company 

Agri-food investment company Eat Well Group is to acquire a majority stake in plant-based baby food specialist Amara Organic Foods. Amara’s baby food delivers the benefits of fresh fruit and vegetables yet with the convenience and scale of shelf-stable and was voted the #1 Baby Best Food by Good House Keeping.  Using science and proprietary IP to make organic and vegan baby and children’s food, Amara will form a key part of Eat Well Group’s expanding plant-based portfolio, reinforcing its vertical integration strategy. The terms of the investment mean Eat Well will be issued 2,047,299 Series A preferred shares in the capital of Amara in exchange for a subscription price of USD$11,600,000, representing a 51% equity ownership of Amara on a fully-diluted as-converted basis.  Founded …

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