EatKinda

Female founders from New Zealand recognised on Forbes 30 under 30 Asia list

Mrinali Kumar and Emily McIsaac. Images supplied.
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Two Female Alt Protein Founders From New Zealand Named on Forbes 30 Under 30 Asia List

Two female founders of New Zealand-based alternative protein companies have been named on the Forbes 30 Under 30 Asia 2025 list. Mrinali (Milli) Kumar, co-founder and CEO of EatKinda, was recognised in the Arts category, while Emily McIsaac, co-founder and COO of Daisy Lab, was named in the Industry, Manufacturing & Energy category. About EatKinda EatKinda is claimed to be the world’s first cauliflower ice cream brand, and was co-founded by Kumar and plant-based chef Jenni Matheson. It upcycles cosmetically imperfect cauliflower into a frozen dessert free of dairy, gluten, nuts, and soy. EatKinda launched at New Zealand supermarkets in 2023, gaining national distribution and international interest. The products are packaged in 100% home-compostable tubs. The brand is now scaling into the US market, and …

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EatKinda cauliflower ice cream

© EatKinda
Milk- and Dairy Alternatives

“World’s First” Cauliflower Ice Cream Launches at 90+ Woolworths Stores in New Zealand

EatKinda, maker of what is said to be the world’s first cauliflower ice cream, has announced its first supermarket listing at over 90 Woolworths stores across New Zealand. Woolworths is New Zealand’s second-largest supermarket group, owning the chains Countdown, SuperValu, and FreshChoice. EatKinda has launched at Countdown stores, which are currently in the process of being rebranded to Woolworths; the transition is expected to be completed early next year. EatKinda’s vegan ice cream is made from cauliflower that would otherwise be wasted because it is cosmetically imperfect — 40% of New Zealand-grown vegetables do not make it to stores for this reason. The cauliflower is combined with ingredients such as coconut oil and pea protein to make three flavours of ice cream — Strawberry Swirl, …

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EatKinda ice cream

© EatKinda
Milk- and Dairy Alternatives

EatKinda: Innovative Dairy-Free Ice Cream Made From Upcycled Cauliflower

EatKinda is a New Zealand company making plant-based ice cream with an unusual key ingredient — cauliflower. The brand was founded in 2020 by longtime vegan Jenni Matheson and food technology student Milli Kumar. To make the ice cream, cauliflower that would otherwise be wasted is combined with ingredients such as coconut oil, pea protein, and chickpea flour to give a rich, creamy texture. The product is currently available in three flavours: Strawberry Swirl, Chocolate Swirl, and Mint Choco Bikkie. In blind taste tests, it is said to have performed equally to conventional dairy ice cream. Lost crops EatKinda’s journey so far has not been without its challenges — 460kg of cauliflower earmarked for use in the ice cream was lost in floods earlier this …

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