Eatplanted

Planted & Fleury Michon Launch Meaty Plant-Based Products Across France

June 15, 2023

Swiss alt meat brand Planted has joined forces with French agrifood business Fleury Michon to launch a range of gourmet plant-based products into retail. The Emincés Végétaux line consists of seasoned, sliced plant-based chicken, and comes in three varieties — roasted, mildly spiced, and with herbs. The products are clean-label and have received a Nutriscore of A, the highest possible rating for nutritional quality. The perfect pair “We are thrilled to be working with industry expert Fleury Michon on this exciting launch,” said Pascal Bieri, co-founder and member of the executive team at Planted. “Although Fleury Michon predates Planted by over 100 years, they still operate independently and are family-owned to provide products at an affordable price. “As a result, Fleury Michon is the second …

Planted Launches Plant-Based Momos at Swiss Migrolino Convenience Stores

May 15, 2023

Swiss brand Planted launches plant-based momos at migrolino convenience stores, a Migros subsidiary in more than 300 at railway stations, petrol stations and city locations. The Nepalese-style steamed dumplings are filled with Planted’s plant-based meat, which is said to be “better than pork”. They also contain naturally-sourced ingredients such as soy sauce, black bean garlic sauce, chili, and sesame oil. “Get ready to steam up your taste buds with our brand new planted.momos, now available exclusively at selected stores of migrolino AG!” said Planted on LinkedIn. “Experience the perfect balance between juicy and flavourful packed into each and every plant-based bite.” Planted has also announced that its popular plant-based chicken skewer, described as “the ideal addition to your next BBQ”, is now available at migrolino. …

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EatPlanted and Michelin Chef Tim Raue Launch New Limited Edition Chick*n

February 16, 2023

The EatPlanted special edition “planted.chicken Green Paprika & Lime” by Michelin chef Tim Raue is now available in limited quantities at selected retailers and in the EatPlanted webshop. Tim Raue and EatPlanted announced their first joint signature creation last year, entailing a vegan Peking duck in a specially created five-spice marinade and with a simple recipe from the top Berlin chef. To build on the success of the first signature dish, the partners have now put together a new creation — planted.chicken Green Paprika & Lime features a special sauce created by Tim Raue, with a light spicy-sweet-and-sour taste and can be used in a variety of ways. Both cooperation partners pursue the goal of being better than animal meat. “My cuisine thrives on aromatics, …

Politics & Law

Swiss Vegan Brands May Be Forced to Remove Meat-Like Terminology From Labels

February 8, 2023

Eatplanted, the largest Swiss plant-based meat startup, as well as any Swiss vegan brand, could be forced to remove animal meat names on plant-based food packaging labels. By the end of the year, the Federal Court will decide whether meat alternatives produced in Switzerland can continue to be labelled as plant-based ‘chicken’ or ‘pork.’ The decision would set a precedent not only in Switzerland but also in Europe. A previous ruling in favour SWI reports that in November 2022, the Zurich Administrative Court ruled that animal meat names on plant-based food packaging labelled as “vegan” were not misleading to consumers. The case was taken to the Zurich court by Planted Foods (Eatplanted) after the laboratory that oversees food and water safety in Zurich asked …

Topics:

EU regulations

Labeling

Christoph Jenn © Eatplanted

Interviews

Eatplanted: “We Want to Revolutionise the Way Meat and Protein-Rich Foods Are Consumed”

January 26, 2023

Eatplanted is one of Europe’s fastest-growing alt meat producers, combining extrusion and fermentation technology to make highly realistic meat alternatives. Founded in Switzerland in 2019, Eatplanted rapidly began attracting investor interest and raising large sums of funding. The company then announced ambitious plans to develop whole cuts of plant-based meat — an area that has eluded many producers — and to become Europe’s biggest alt meat brand. Soon, Eatplanted was expanding internationally. The company arrived in the UK less than a year ago but has already been widely successful, securing listings at national retailers such as Morrisons and Holland & Barrett. We caught up with co-founder Christoph Jenny to find out more about Eatplanted’s products and goals for 2023. What is the story behind Eatplanted? …

Topics:

Chicken

Extrusion

Pulled Meat

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Marketing & Media

10 Times Vegan Brands Took on the Food Industry With Provocative Ad Campaigns

June 21, 2023January 19, 2023

In a week where allplants and THIS in the UK, as well as Eat Just in the US, have challenged their counterparts with disruptive ad campaigns; we take a look at ten plant-based brands that have taken on the food industry over the past 12 months, causing the public to consider their food purchasing choices through the use of thought-provoking factual information or humor. And, in one case, nudity. 1. allplants, UK This week, vegan meal delivery service allplants has announced it is “taking a stance to break the industry free from ultra-processed foods with wholefood plant power”. The company has erected billboards in the UK comparing the ingredients in an allplants dish to those in a supermarket ready meal, after conducting a survey showing …

Pulled BBQ © Eatplanted

Retail & E-Commerce

EatPlanted Products to Be Stocked in Butchery Section of Morrisons

December 19, 2022

Eatplanted, operating as Planted in mainland Europe, announces it has secured its first major listing with a national retailer. Three Eatplanted products will roll out on 26th December and will be stocked in the butchery section of Morrisons, the fifth largest supermarket chain in the UK. Founded in 2019, the Zurich-based company is a foodtech spin-off from the Swiss Technical Institute of Technology and claims to be Europe’s leading plant-based meat brand. The foodtech describes itself as a “science driven team hungry for change and working hard to revolutionise the food chain in Eatplanted’s factory and science labs in Switzerland”. Among its international awards, Eatplanted ranked first at the TOP 100 Swiss Start-up Awards in 2021. The products launching into Morrisons under a two for …

Fairs & Events

Eatplanted Partners With Chef Max La Manna for Plant-Based Fundraising Dinner

December 1, 2022

Swiss alt meat brand Eatplanted has partnered with Max La Manna, an award-winning chef and digital creator, to raise money for UK anti-hunger charity Feeding Britain. La Manna, who specialises in low-waste cooking, used Eatplanted products to prepare a three-course plant-based Christmas dinner. Guests enjoyed a starter of Festive Orange and Cranberry Pulled Pork with Couscous and Pomegranate, followed by Roasted Chicken with Roasted Potatoes and Sticky Glazed Carrots as the main course. Dessert was Chocolate Délice with Candied Chestnut & Mandarin Sorbet. “Creating a Christmas dinner that has plant-based eating and low waste at the heart of it is my kind of dinner, and being able to support people in the UK through Feeding Britain makes hosting this dinner even sweeter,” said La Manna. …

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eatplanted original chicken product for sale at stores

Eatplanted Secures Listings at 50 Holland & Barrett Stores in the UK

November 2, 2022

Eatplanted, the Swiss plant-based meat producer, has secured a listing with multinational health food chain Holland & Barrett. Two of the brand’s SKUs will be available at 50 stores across the UK. Eatplanted’s UK Country Manager, Matt Done, said: “We’re pleased to be able to expand our range of listings and are delighted to feature in Holland & Barrett. Holland & Barrett’s health and wellbeing ethos align perfectly with our ambitions to create delicious sustainable products that taste great and protect our planet, so it felt like a great fit to be listed in their stores.” Sustainable meat analogs Eatplanted produces meat alternatives using pea, oat, and sunflower proteins. The company claims to pioneer a novel bio-structuring approach, combining proteins and biotechnology to develop sustainable …

Company News

Stand-Up Comic Oliver Polak Gets Naked in Planted’s Berlin Campaign

October 28, 2022

Food tech startup Planted wants to surprise people in Kreuzberg with a “billboard of a different kind”. Comedian Oliver Polak took off all his clothes to pose in front of the billboard at lunchtime as a living advertising message for Planted’s first plant-based kebab without additives. While the classic order is “one kebab with everything”, it is now “one kebab with nothing”. And just like the planted.kebab without additives, Oliver Polak also came “without everything”. The mission of the Swiss company, which raised £61 million in Series B last month in one of the largest alt-protein rounds in Europe, is to be better than animal meat, in terms of taste, sustainability, health and price. Planted wants to revolutionise the way meat is perceived and consumed …

Food Service

Planted Reveals Meat-Free Kebab in Collab With German Caterer HOFMANN’S

October 13, 2022

Alt meat brand Planted announces a new collaboration with German catering specialist HOFMANN’S for a Thai-style kebab served with rice featuring planted.kebab, made with pea protein. Planted raised £61 million this September in one of the largest alt-protein rounds ever in Europe, stating its mission to become Europe’s biggest meat-free alternative producer. The Swiss producer has been expanding its brand through various partnerships. For example, earlier this year, the company launched a plant-based chicken curry with the vegetarian chain Hiltl; partnered with fitness and leisure club David Lloyd; and with TV Chef Gizzi Erskine for the Plantstronomy Cooking Event. Planted is already established in Switzerland, Germany, Austria, and France with products such as kebabs and chicken-style pieces. The brand is also beginning to gain traction in …

Topics:

Kebab

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Investments & Acquisitions

Planted raises one of Europe's largest alt-protein rounds

Planted Raises £61M in One of Europe’s Largest Alt-Protein Rounds

September 1, 2022

Switzerland’s Planted has raised £61 million in Series B funding, achieving one of the largest alt-protein rounds ever to take place in Europe. The round was led by private equity firm L Catterton, with participation from existing investors including Vorwerk Ventures, Movendo, and footballer Yann Sommer. Planted will use the funding to accelerate its international growth, expand its product range, and build another production site. Planted produces whole-cut plant-based meats using ingredients such as peas, oats, and sunflower. The meat alternatives are made with a biostructuring approach, combining protein structuring with fermentation to produce clean-label whole cuts. The company says it is in the final stages of launching its new product range, which features plant-based chicken breasts, tenders, and patties. Planted is already established in …

Topics:

Whole Cuts

Celebrities

Eatplanted Partners With TV Chef Gizzi Erskine For Plantstronomy Cooking Event

July 20, 2022

Swiss alt-meat brand Eatplanted has partnered with British chef and TV personality Gizzi Erskine to create a cooking event called Plantstronomy. The first Plantstronomy event was held at Leiths School of Food and Wine on July 12. Erskine used Eatplanted’s chicken and pulled pork alternatives to make two gourmet dishes — Thai Crispy Mock Duck & Watermelon Salad, and Braised Eatplanted Chicken Tacos with Pink Pickled Onions, Blackened Pineapple, Avocado Pico, and Corn Tortillas. Erskine has a passion for sustainability, and during the pandemic she released a book titled Restore: A Modern Guide To Sustainable Eating. The chef says she believes Eatplanted is a genuinely sustainable alternative to meat due to its focus on natural ingredients. Eatplanted’s UK expansion Eatplanted first arrived in the UK …

©Eatplanted

Eatplanted’s Meat Alternatives Secure First UK Retail Listing at Planet Organic

June 20, 2022June 20, 2022

Eatplanted’s meat alternatives are now available at all 13 Planet Organic stores in London, UK. Customers will be able to choose from four products, all made with pea, sunflower, and oat proteins. The products are: eatplanted.kebab (RRP: £5.29) eatplanted.chicken Lemon and Herb (RRP: £5.29) eatplanted.pulled BBQ (RRP: £5.29) eatplanted.pulled Chimichurri (RRP: £5.29) “We’re delighted to have secured our first grocery listing in Planet Organic. What’s more, Planet Organic’s mission aligns perfectly with our own goals, to create delicious sustainable products that taste great and protect our planet, so it felt like a natural choice for us to list our range in their stores,” said UK Country Manager Matt Done. Europe’s biggest alt-meat producer? In May, Eatplanted announced it had doubled production capacity at its site …

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Company News

Eat Planted Doubles Production, Aims to Become Europe’s Biggest Alt Meat Producer

May 19, 2022

Switzerland’s Eat Planted reveals that it has doubled its production capacity following investment into its site in Kemptthal, Switzerland. The startup says this signifies that it is “fast becoming the largest and most modern production facility for plant-based meat” in Europe. The company, which says it is “convinced that biostructured proteins will outperform animal meat in the near future in terms of taste, sustainability, health, efficiency and price”, raised 19M Swiss Francs in a pre-Series B funding round last August. Its product portfolio, each consisting of different protein sources (peas, oat, sunflowers), includes planted.™chicken, planted.™pulled, planted.™kebab and planted.™schnitzel. Eat Planted reports that its expansion plans include a new production line with double wave extruder, more output and efficiency in the finishing of the products, a …

©Planted

Planted Launches Plant-based Chicken Curry in Collab with Hiltl

April 12, 2022

Planted, the Swiss plant-based meat leader, has announced a new collaboration with vegetarian chain Hiltl. Available now in the Planted webshop, the Planted.chicken with curry marinade was developed exclusively for Planted by Hiltl – the operator of the oldest vegetarian restaurant in the world in Zurich. Planted and Hiltl already have a long-standing partnership, with the Planted Bistro at the company’s headquarters in Kemptthal also run by Hiltl. “We can’t imagine Planted off our menu – and neither can our guests. We had a lot of fun developing a curry marinade,” explains Adrian Reimann, Head of Product and Recipe Development at Hiltl. Hiltl itself will include the Planted.chicken curry in the buffet in its own establishments from April 2022. The Planted product range currently includes …

©Eatplanted

Eatplanted Partners with David Lloyd Fitness Clubs for Vegan Chicken Dishes

April 7, 2022

Eatplanted, the plant-based meat producer, has launched its first UK nationwide listing in fitness and leisure club David Lloyd. One of Europe’s leading alt meat brands, Eatplanted will launch five new dishes on the David Lloyd spring/summer menu. The new partnership will involve Eatplanted’s award-winning plant-based chicken, as David Lloyd looks to offer its customers healthy and sustainable eating options. The additions also include two kids’ menu options to help members make planet-friendly food choices. The fitness and wellness brand has previously worked with plant-based brand Moo Free to stock its organic vegan chocolates. Adopting a bio-structuring approach to create meat-like fibers, Eatplanted products consist of different protein sources like peas, oat, sunflowers, and use simple, natural, and clean ingredients with no additives. New menu …

Topics:

Chicken

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