German Influencer Launches Snack Brand ‘el origen’ Creating Jobs in Ecuadorian Communities
German influencer Gordon Prox launched a snack brand called el origen, which translates to “the origin”, with the brand claiming to place the highest value on natural ingredients and mindfulness towards people and the environment. The startup develops vegan snacks inspired by Latin American cuisine. The brand’s portfolio includes award-winning Organic Quinoa Bites, Organic Amaranth Crispies, as well as chips made from plantains and cassava. The story of el origin In September 2017, Prox founded the YouTube channel “Vegan is Unhealthy” with Aljosha Muttardi. They thematize vegan nutrition, deal with the latest products, while adding a large portion of humor to their content. This mixture made them famous within a very short time. “Vegan is Unhealthy” became one of the most successful Youtube channels in …
