EDEKA

Edeka-Future-Food-Store

© EDEKA Nord
Retail & E-Commerce

Hamburg: Germany’s First Future Food Store is Designed to Bring the Future of Food to Life

An innovation partnership has been announced between EDEKA Nord, plant-based pioneer Peter Kölln and full-service food accelerator Food Harbour Hamburg. The Hamburg location marks the opening of the third store to implement the new “Nur Hier für Dich” (“Only here for you”) store concept. “Nur Hier für Dich” is an urban coffee shop characterized by a bright and modern store design and selected baked specialties. The café is complemented by the Future Food Store with food innovations from FoodStarter by EDEKA. FoodStarter is a platform that brings together startups and EDEKA merchants, thus enabling the startups to test their products directly with customers on shelves throughout Germany. There will also be a showroom for CoffeeB, with an innovative coffee capsule system available exclusively in participating …

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Oumph! kill boring

©Oumph!

Products & Launches

Oumph! Arrives to “Kill Boring” in German Market Launch

Award-winning plant-based brand Oumph! has announced its launch in Germany. The sustainable Sweden-based brand has enjoyed huge successes in Scandinavia and the UK and six soy-based Oumph! products will now be available in selected Edeka Group stores from June with the slogan “Kill boring”. After being acquired by the LIVEKINDLY collective of plant-based brands, Oumph! recently won the World Food Innovation Award 2021 and this year became an official sponsor for Veganuary. The six products will be available in the freezer section, including Kebab, Chunks, Smoky Bites, Burger, and Mince. The company states that all soy utilised in the production of Oumph! products is grown sustainably and GMO-free within the EU, and the company aims to correspond with today’s zeitgeist and inspire not only vegans …

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Helge Weitz und Tobias Goj von Oatly

© Helge Weitz (li.) & Tobias Goj (re.) – General Manager Oatly DACH.
Interviews

Oatly: “We See Ourselves as Pioneers of the Post Milk Generation”

The demand for plant-based milk alternatives has been growing rapidly in recent years. Oat drinks are particularly popular, which is particularly beneficial for the company Oatly. The Swedish manufacturer of milk alternatives uses oats, cocoa and fruit flavours to make its products. In an interview with Helge Weitz and Tobias, general managers of Oatly DACH – we asked about recent developments and future plans.

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Lukas Wischenbart – Verantwortlicher für Marketing & Sales bei vegini

© Lukas Wischenbart – vegini
Interviews

Vegini: “Our Next Innovation Will Be Vegini To-Go! Products”

In order to produce many vegan meat alternatives, ingredients such as soy, gluten or mushrooms are used. But not so with vegini. The Austrian company bases its products exclusively from peas, and wants to make the value chain shorter and more sustainable. We asked Lukas Wischenbart, responsible for Marketing & Sales at vegini, what the plans were for the German market.

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