endori Thuna hero shot

© endori food GmbH

Meat- and Fish Alternatives

German Pea Protein Leader endori Adds Vegan Tuna to its Growing Portfolio of Pea Products

Germany’s endori, previously known as Amidori, is the newest addition to a list of at least ten global vegan tuna launches so far this year. While many of the plant-based tuna products are produced with soy, wheat, legumes, seaweed and algae, or a mix of plant proteins, this stands out as one of the few created with a pea protein base, making it suitable for those with dietary requirements and allergies. It is worth noting that Nestlé’s Vuna has been priced at around €6.50 euros for a small jar, creating an opportunity for more affordable products on the European market. Authentic flavour with tuna-like structure The NPD joins the brand’s two existing alternative seafood products — fishcakes and fingers — in its portfolio which entails …


© endori

Company News

endori’s Entire Foodservice Range is Now Vegan

endori announces a revised recipe for all of its foodservice products, which means that the entire product range is now not only vegetarian, but completely vegan. All 13 endori products have an improved taste and bite, as well as an even more authentic meat-like texture, according to the company.  endori continues to rely on high-quality peas from European cultivation as the basis for its products for the out-of-home market. With the new recipe, these are supplemented with wheat protein and local field beans. According to the company, the combination ensures an improved texture, high juiciness, and an authentic taste. The products are purely vegan, high in protein, and manufactured without the use of soy and palm oil. The sourcing of the peas for the products …



Company News

German Pea Protein Producer Amidori to Relaunch as Endori

amidori, the German producer of plant-based meats from pea protein, has become “endori”. The background being that another European company had already applied for a similar-sounding trademark before amidori was founded in 2015, but mainly for meat products – and has now claimed its (older) trademark rights over similar-sounding brand names throughout Europe.




Company News

Pfeifer & Langen Invests in Innovation Leader AMIDORI

Amidori, leading innovator in the 100 per cent vegetarian high-protein food segment, and Pfeifer & Langen Handels-KG will be cooperating in a new partnership. The Pfeifer & Langen Handels-KG is the proprietary company of some leading enterprises within the food industry (owning Intersnack, Pfeifer & Langen Zucker and Naturkost Übelhör, among others), and has acquired a majority shareholding in the European plant proteins market’s leading innovator.


Amidori frounder Friedrich Büse

© Amidori Food Company


Amidori: “Right from the Start We Have Focused Strongly on the Catering Sector.”

The company Amidori proves that vegan meat alternatives do not always have to be made of soya. With a base of sunny pea and oats, the company aims to produce meat alternatives with a firm bite – and to do so in a resource-conserving and environmentally friendly way. We interviewed founder Friedrich Büse about entrepreneurial developments and future plans in this sector.