amidori, the German producer of plant-based meats from pea protein, has become “endori”. The background being that another European company had already applied for a similar-sounding trademark before amidori was founded in 2015, but mainly for meat products – and has now claimed its (older) trademark rights over similar-sounding brand names throughout Europe.
endori Launches Vegan Beef in Response to Demand as Market Expected to Grow with CAGR of 20.6%
According to the latest market data from Future Market Insights, the market for vegan beef is growing rapidly: from 4 billion dollars in 2023, it is expected to grow to 26.9 billion dollars by 2033, with a notable CAGR of 20.6%. The German plant-based brand endori, known for its pea protein based products, plans to serve part of the increasing demand with its new vegan beef launch in response to this robust growth rate. The vegan beef offers an authentic consistency and taste, according to the company. Due to a combination of wheat and pea protein, the product is rich in vegetable protein and can be used for bowls as well as in wok and goulash meals. endori explains that, to rely on a “clear …