Heura launches at Esselunga

© Heura

Retail & E-Commerce

Heura Launches at Leading Northern Italian Retailer Esselunga, Expands Presence in UK & Netherlands

Spanish plant-based meat brand Heura has announced that it is launching at Esselunga, a leading supermarket chain in Northern Italy. Heura products will be available at 173 Esselunga stores, expanding the brand’s Italian presence. The country is currently Heura’s third-largest market after Spain and France; total turnover reached €800,000 last year, and this figure is expected to double in 2024. Additionally, Heura has strengthened its partnerships with UK supermarket chain Waitrose and Dutch retailer Jumbo, gaining listings for its plant-based burger. The three new collaborations total 1,200 points of sale, and are part of Heura’s plan to establish strategic alliances with leading retail chains. In the past year alone, Heura has formed agreements with France’s Intermarché, Portugal’s Auchan, Italy’s Pam, and Belgium’s Colruyt. Heura’s turnover …