New European Commission Proposal Aims to Ban Plant-Based Products From Using Certain “Meaty” Terms
A new proposal from the European Commission aims to prevent plant-based products from using 29 “meaty” terms, including “beef”, “pork”, and “chicken”. It is claimed that introducing these restrictions will enhance transparency regarding the composition and nutritional content of food. However, the proposal has already attracted backlash from some plant-based organisations, who cite research showing that the majority of consumers do not disapprove of the use of meat-like terms for plant-based products. Some have argued that the restrictions have been proposed due to lobbying by the meat industry, which is worried about losing market share to plant-based alternatives. “The flavor and shape of foods clearly recognisable as plant-based provide important guidance for the curious,” said Felix Hnat, chairman of the Vegan Society Austria. “Why should …