Faunalytics

woman eating plant-based food

© Birds Flying - stock.adobe.com
Studies & Numbers

Shift to Plant-Based Foods Could Add Thousands of Jobs to US Economy

A new study reveals potential economic benefits that could arise from a shift towards plant-based food consumption in the United States. The research, commissioned by Faunalytics and conducted by BW Research Partnership, explores how this shift could impact key economic indicators such as job creation, GDP growth, tax revenue, and labor income by 2040. The study evaluates three hypothetical scenarios: a plateau in plant-based food market share, a moderate growth scenario, and a substantial growth scenario. The results suggest that even a modest shift towards plant-based products could yield positive economic effects, particularly in job creation. Under the moderate growth scenario, thousands of new jobs could be generated. A more substantial shift, in which plant-based foods become significantly more common, could result in tens of …

more

Gen Z

Image: Anna Shvets on Pexels
Society

Study: Gen Z Believes More Action is Needed to Protect Animals and the Environment

A new study by Faunalytics and Good Growth Co has examined the attitudes of Generation Z (commonly defined as individuals born between 1997 and 2012) to environmental and animal protection. The study collected data from educated youth in the United States, Indonesia, Thailand, and China via surveys and interviews. The results indicate that the majority have a preference for ethical products. Just 31% and 34% of respondents said society was doing enough to protect animals and the environment respectively. However, the focus was mainly on companion and wild animals, with farm animals rarely mentioned. When asked why they believed animals and the environment should be protected, study participants mentioned a range of factors, including protecting the planet for future generations and helping animals for their …

more

© Monkey Business - stock.adobe.com
Society

Study Examines How Veganism Can Spread Through Social Connections

A new study conducted by nonprofit organization Faunalytics aims to shed light on the way veganism can spread through a social network. To determine the influence of peers on socially influenced behavior changes, the literature review studies smoking cessation, another complex behavior that is triggered multiple times per day. The results indicate that romantic partners are the most influential; people are between 1.3 and 11.8 times more likely to quit smoking if their partner also quits. Other social connections such as friends, coworkers, and siblings also have an influence, but to a lesser degree. This is because long-lasting behavioral changes require complex contagion, which involves repeated exposures by strong ties. However, the influence can still be significant — clusters of smokers often become clusters of …

more