LoveRaw: “We Believe in Our Strong Brand Identity, We Stand Head and Shoulders Above Our Competitors”
UK vegan chocolate pioneer LoveRaw has been reinventing confectionery since 2013, and along the way, founders Manav and Rimi Thapar have rejected offers on Dragons Den, developed multiple innovative products and sold millions of units in both mainstream and independent retail, gaining a loyal following from non-vegans, vegans and “nonvegan vegans” as coined by the entrepreneur couple. After the phenomenal success of the Ferrero Rocher-style “Nutty Chocolate Balls” which launched this June and sold a quarter of a million in just three weeks, LoveRaw today launched the Caramelised Biscuit Cre&m Wafer just six weeks later. Is there no stopping this vegan power couple? It was time to catch up with Rimi and Manav again to find out. What have been LoveRaw’s biggest developments since our …