Ferrero to launch plant-based Nutella

© Ferrero/Nutella

Products & Launches

Ferrero to Launch Plant-Based Nutella in Italy

Italian multinational confectionery company Ferrero has revealed that it will launch plant-based Nutella in Italy this autumn. The announcement comes as Ferrero celebrates the 60th year of the iconic chocolate hazelnut spread. According to askanews, the new spread was presented to retailers earlier this month at the NielsenIQ event Linkontro in Sardinia. The recipe is reportedly very similar to the original, aside from the fact that milk powder has been replaced with an as-yet unconfirmed plant-based ingredient. Original Nutella will remain available. The plant-based Nutella is said to be aimed at flexitarians and lactose-intolerant people, and will reportedly be certified vegan. However, it appears that the spread will still contain palm oil, a controversial ingredient among ethical consumers. “We like to be a partner of …