Citrus fibre ingredient Citri-Fi® enters new markets to strengthen its global footprint following a new agreement between Givaudan and Fiberstar Givaudan and US-based company Fiberstar have announced a new partnership that will allow Givaudan to commercialise and use Fiberstar’s plant-based texturising ingredient Citri-Fi, created from a by-product of the juicing industry. Aside from developing plant-based taste and flavour solutions, Givaudan actively supports startups that are innovating in plant-based proteins. Recently the multinational manufacturer joined forces with Bühler and retail chain Migros to establish The Cultured Food Innovation Hub which is set to accelerate market penetration of cellular agriculture products. Introduced in 2019, Citri-Fi,® is a natural, citrus-based alternative to synthetically produced methylcellulose. Sustainably produced from a by-product of the juicing process, Citri-Fi® can be used …
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