Leading Canadian pizza chain Boston Pizza has announced two new meat-free menu items in collaboration with Greenleaf Foods. Greenleaf is the owner of plant-based meat brands Field Roast and Lightlife.
Maple Leaf Foods Reduces Plant-Based Greenleaf Division by 25% Following Decrease in Demand
Maple Leaf Foods, one of Canada’s largest meat producers, says it is downsizing its plant-based foods division, Greenleaf Foods, by 25% following consecutive quarters of disappointing sales. The company, which owns vegan food brands Field Roast and Lightlife, reports its Plant Protein sales fell by over 18% year-over-year to CAD $40.8 million due to lower retail volumes, reports Food Dive. Nonprofitable investments into expanding growth infrastructure also reduced gross margins by 24.7%. Large investments Known primarily for its processed meat business, Maple Leaf strategically invested in alternative proteins by acquiring plant-based foods brands Lightlife, Field Roast and Chao in 2017. The following year, it launched Greenleaf Foods SPC as a subdivision to accelerate the growth of the plant-based category. In 2019, it unveiled plans to …
