A press release sent to us from Upfield last week explained that Flora Buttery will no longer be vegan, with the reason cited being that a significant number of consumers missed the familiar taste of buttermilk in Flora Buttery. In the meantime, vegans in the UK have reacted angrily and are petitioning against the move.
Flora Partners With Gordon Ramsay to Build on Success of Award-Winning “Skip the Cow” Campaign
Plant-based butter and spread brand Flora has partnered with world-renowned celebrity chef Gordon Ramsay for a new iteration of its award-winning “Skip the Cow” campaign. In a 20-second ad, narrator Ben Ashenden asks whether Flora’s plant-based butter works well in baking. Susan the cow, who featured in a previous Flora campaign, nods her head. “Cow says yes, could seem biased. Let’s ask an expert,” says Ashenden. Then the camera pans to Ramsay, who is sitting on Susan. “Is that a serious question?” says Ramsay. “Just look at this f***ing cake.” “This campaign represents a bold step forward in showcasing the incredible versatility and taste of Flora for cooking and baking,” said Jorn Socquet, chief marketing officer at Flora Food Group. “Gordon’s passion for exceptional food …