Flora

Upfield Introduces “World’s First” Plastic-Free, Recyclable Tub for Plant Butters & Spreads

January 10, 2024

Upfield, owner of multiple brands of butters and spreads such as Flora, has revealed what it claims to be the world’s first plastic-free, recyclable tub for its plant butters and spreads, stating that the move marks the beginning of its transition to a paper solution across its portfolio, as part of its ambition to reduce plastic content by 80% by 2030. The Amsterdam-based group says that the development is the result of four years of innovation in collaboration with Footprint, MCC and Pagès Group. The paper tubs are made from compressed wet paper fibres and are waterproof, oil-proof, and recyclable in local paper waste streams, according to the company. “Innovating out plastic tubs was our moon-shot” David Haines, Group CEO for Upfield, commented, “As a …

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Packaging

Flora Makes All Its Spreads Vegan and Palm Oil-Free

October 2, 2023October 2, 2023

In 2019, UK spread brand Flora announced that it was making its product range fully plant-based. However, the change was short-lived; the following year, the company added buttermilk back into its Flora Buttery spread, citing consumer complaints about the recipe change. The move attracted backlash from many customers who wanted the spread to remain dairy-free, including a petition that gained thousands of signatures. But there have been hints that change is coming for some time, with Flora’s parent company, Upfield, recently announcing plans to make its entire product portfolio fully plant-based within three years. Now, in what may be the first step towards this goal, Flora has announced that all its products are suitable for vegans once again. “We have been continuously working to deliver …

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spreads

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Milk- and Dairy Alternatives

Upfield Launches Whippable Flora Plant Cream in Australia, Aims to Become 100% Plant-Based

July 6, 2023

Plant-based dairy leader Upfield has launched Flora Plant Cream, an alternative to thickened cream, for the Australian retail market. The product is whippable and is said to perform just as well as dairy cream in all applications. Like the plant-based cream offered by Upfield under the Elmlea brand in the UK, it uses lentils as a base and is free of palm oil. Upfield has previously offered Flora cream for food service, both in Australia and in other markets such as the UK and the US. However, this is the first time the product has been available in Australian retail stores. Sold in 500ml cartons, the cream has now launched at all major supermarkets across the country. “For Flora, we recognised a real gap in …

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heavy whipping cream

©Upfield

Flora Plant-Based Butter Alternative Bricks Launch in Canada

April 15, 2021

Upfield, whose market-leading spreads and vegan cheeses include Becel and Violife brands in Canada, has introduced Flora™ Plant-Based Bricks. The company says the butter is are made with “sustainably-sourced plant oils” and is wrapped in plastic-free, paper packaging. Vegans who choose not to purchase palm oil for ethical or environmental reasons should note that these oils do contain palm and palm kernel oils. “Home chefs now have another easy way to add a dairy-free, buttery twist to their favourite dishes and baked goods with Flora Plant-Based Bricks, while doing their part to contribute to a more sustainable planet,” said Leesa Steiner, Brand Lead, Flora, Upfield Canada. “With more Canadians adding plant-based foods to their grocery baskets for dietary, ethical and environmental reasons, Flora Plant-Based Bricks …

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palm oil

Flora/ Upfield

Food & Beverage

Backlash in the UK as Upfield De-Veganises Popular Spread Flora Buttery

October 25, 2020October 20, 2020

A press release sent to us from Upfield last week explained that Flora Buttery will no longer be vegan, with the reason cited being that a significant number of consumers missed the familiar taste of buttermilk in Flora Buttery. In the meantime, vegans in the UK have reacted angrily and are petitioning against the move.

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margarine

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Upfield Introduces Flora Plant-Based Butter and Carbon Emissions Labelling

August 24, 2020

Upfield has added a new product to its Flora range of plant-based spreads — a vegan butter alternative. The product, known as Flora Plant Butter, produces half the carbon emissions of ordinary butter and is suitable for spreading, cooking, baking, and frying.

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Labeling

©Upfield

Netherlands Emerging as New Plant-Based Industrial Hub as Upfield Announces €50M Investment For the Future of Plant-Based Foods

January 22, 2024June 11, 2020

Plantbased leader Upfield has just now announced plans for a new state-of-the-art Food Science Centre in the Netherlands. This follows this morning’s news from Beyond Meat on the opening of a co-manufacturing facility as well as the acquisition of its first production site outside of the US, both also in the Netherlands.

Image: Upfield / Flora

Upfield Debuts “Flora Plant” Whipping Cream for Food Service Industry

March 11, 2020

Upfield’s Flora brand debuts a a plant-based whipping cream for the UK foodservice industry. Upfield states that 100% plant-based Flora Plant whipping was developed to help chefs deal with increasingly complex consumer diets and that it “behaves just like dairy cream”.

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Upfield Group Purchases Arivia SA In Bid to Dominate Plant-Based Cheese, Butter and Spreads Market

January 22, 2024January 21, 2020

The global leader of plant-based butter and spreads, Upfield Group B.V., has recently announced that one of its group companies, Upfield Europe B.V, has completed its purchase of Greek company Arivia S.A., the leading producer of plant-based cheese, following customary regulatory approvals.

©Upfield

Upfield to Acquire Violife For €500 Million?

October 10, 2019

Various media have reported that spread manufacturer Upfield (Country Crock, Rama, I Can’t Believe it’s Not Butter, Lätta, Flora) is holding takeover talks with Violife, a Greek manufacturer of vegan cheese products. A takeover amount of €500 million is circulating. Upfield is the former bread spread division of Unilever which was taken over by the financial investor KKR for almost seven billion dollars. The deal would create one of the world’s largest manufacturers of plant-based foods; Upfield operates in just under 100 countries, although its business with magarines is not considered to be very profitable. Update: Upfield has just informed us that it is not possible to comment on this at this time.

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spreads

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