Flora

Flora plant butter with paper packaging

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Company News

Upfield Introduces “World’s First” Plastic-Free, Recyclable Tub for Plant Butters & Spreads

Upfield, owner of multiple brands of butters and spreads such as Flora, has revealed what it claims to be the world’s first plastic-free, recyclable tub for its plant butters and spreads, stating that the move marks the beginning of its transition to a paper solution across its portfolio, as part of its ambition to reduce plastic content by 80% by 2030. The Amsterdam-based group says that the development is the result of four years of innovation in collaboration with Footprint, MCC and Pagès Group. The paper tubs are made from compressed wet paper fibres and are waterproof, oil-proof, and recyclable in local paper waste streams, according to the company. “Innovating out plastic tubs was our moon-shot” David Haines, Group CEO for Upfield, commented, “As a …

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Company News

Flora Makes All Its Spreads Vegan and Palm Oil-Free

In 2019, UK spread brand Flora announced that it was making its product range fully plant-based. However, the change was short-lived; the following year, the company added buttermilk back into its Flora Buttery spread, citing consumer complaints about the recipe change. The move attracted backlash from many customers who wanted the spread to remain dairy-free, including a petition that gained thousands of signatures. But there have been hints that change is coming for some time, with Flora’s parent company, Upfield, recently announcing plans to make its entire product portfolio fully plant-based within three years. Now, in what may be the first step towards this goal, Flora has announced that all its products are suitable for vegans once again. “We have been continuously working to deliver …

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Flora Plant Cream

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Milk- and Dairy Alternatives

Upfield Launches Whippable Flora Plant Cream in Australia, Aims to Become 100% Plant-Based

Plant-based dairy leader Upfield has launched Flora Plant Cream, an alternative to thickened cream, for the Australian retail market. The product is whippable and is said to perform just as well as dairy cream in all applications. Like the plant-based cream offered by Upfield under the Elmlea brand in the UK, it uses lentils as a base and is free of palm oil. Upfield has previously offered Flora cream for food service, both in Australia and in other markets such as the UK and the US. However, this is the first time the product has been available in Australian retail stores. Sold in 500ml cartons, the cream has now launched at all major supermarkets across the country. “For Flora, we recognised a real gap in …

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Upfield Flora Plant

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Products & Launches

Flora Plant-Based Butter Alternative Bricks Launch in Canada

Upfield, whose market-leading spreads and vegan cheeses include Becel and Violife brands in Canada, has introduced Flora™ Plant-Based Bricks. The company says the butter is are made with “sustainably-sourced plant oils” and is wrapped in plastic-free, paper packaging. Vegans who choose not to purchase palm oil for ethical or environmental reasons should note that these oils do contain palm and palm kernel oils. “Home chefs now have another easy way to add a dairy-free, buttery twist to their favourite dishes and baked goods with Flora Plant-Based Bricks, while doing their part to contribute to a more sustainable planet,” said Leesa Steiner, Brand Lead, Flora, Upfield Canada. “With more Canadians adding plant-based foods to their grocery baskets for dietary, ethical and environmental reasons, Flora Plant-Based Bricks …

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Company News

Netherlands Emerging as New Plant-Based Industrial Hub as Upfield Announces €50M Investment For the Future of Plant-Based Foods

Plantbased leader Upfield has just now announced plans for a new state-of-the-art Food Science Centre in the Netherlands. This follows this morning’s news from Beyond Meat on the opening of a co-manufacturing facility as well as the acquisition of its first production site outside of the US, both also in the Netherlands.

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flora

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Company News

Upfield to Acquire Violife For €500 Million?

Various media have reported that spread manufacturer Upfield (Country Crock, Rama, I Can’t Believe it’s Not Butter, Lätta, Flora) is holding takeover talks with Violife, a Greek manufacturer of vegan cheese products. A takeover amount of €500 million is circulating. Upfield is the former bread spread division of Unilever which was taken over by the financial investor KKR for almost seven billion dollars. The deal would create one of the world’s largest manufacturers of plant-based foods; Upfield operates in just under 100 countries, although its business with magarines is not considered to be very profitable. Update: Upfield has just informed us that it is not possible to comment on this at this time.

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