FMCG Gurus

Kiki Butter Organic, Nut-Free Spread on Toast

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Market & Trends

FMCG Gurus’ Top Trends for 2024 Highlight Health, Value, Upcycling & Natural Ingredients

In the ever-evolving world of the global food, drink, and supplement markets, it is crucial for brands to anticipate and stay ahead of the key trends that are shaping consumer behaviors and attitudes in the coming year. The markets have been shaped by a prevailing theme of uncertainty and worry, as consumers face challenges such as war, the pandemic, price inflation, and growing pressures on food systems. As a result, consumers have accepted the inevitability of uncertainty and have adopted a day-to-day focus, striving to protect their physical and emotional wellness. The Top Ten Trends FMCG Gurus have identified for 2024 are as follows. Maximize My Value Green Horizon My Plate, My Profile Strive for Happiness Natural Harmony Breaking Barriers Tech Meets Taste For Today, …

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Market & Trends

FMCG Gurus on Plant-Based Industry: Insights, Challenges, and How to Overcome Them

Many global consumers are actively attempting to adopt dietary habits that avoid or moderate their consumption of animal produce. During today’s post-pandemic world, a large proportion of consumers highly prioritize the value of their health by recognizing that a proactive, prevention-over-cure approach to their health is important. As a result, consumers have become more attentive in looking for ways to improve their diets and lifestyles so that they remain fit, healthy, and active to facilitate their long-term health. The growth of the plant-based market In previous years, plant-based products were deemed a niche and consumed solely by those who followed a strict diet plan. However, the last couple of years has seen the plant-based market move beyond this, with many consuming meat or dairy alternatives …

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Company News

V-Label Renews and Expands Strategic Partnership With FMCG Gurus

V-Label, the world’s leading vegan and vegetarian trademark, announces that the organization has renewed its partnership with UK-based consumer insight agency FMCG Gurus. As V-Label’s consumer insights research partner, FMCG Gurus provides market research and insight into consumer attitudes and behaviors across the food, beverage, and supplement markets worldwide. “As V-Label continues to grow, so does our need to better understand consumer behavior in new markets. We have partner organizations in many countries outside of Europe, such as Mexico, Columbia, and Argentina, and we are currently onboarding new partner organizations in Vietnam, Malaysia, and Brazil,” comments Martin Ranninger, V-Label International’s Co-Director on the expanded partnership. “It is a pleasure to be the official consumer insights partner for V-Label, supporting them to understand consumer attitudes and …

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Girl with Corona mask holding chicken. As animal agriculture in China is the main cause of coronavirus, way to fight Corona spreading is to stop using animal products. Go vegan and stop pandemic.

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Market & Trends

How Has Covid Affected the Plant-Based Industry 12 Months Later?

After 12 months, COVID-19 is still having a major impact on consumers attitudes and behaviours in the food and beverage market. Although concern towards the virus has slightly decreased, consumers are still suggesting that the pandemic has shaped the way they will look at their dietary habits for the future.  COVID-19 has had a significant impact on consumer lives and how they go about their day-to-day activities. One key factor it has impacted is the way consumers look at their diets. Yes, consumers were already showing signs of looking to adopt a healthier lifestyle, however the pandemic has highlighted this process and brought it to the forefront of consumer minds. FMCG Gurus consumer insights show that in February 2021, 76% of global consumers stated they …

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Studies & Numbers

Global Consumers Increasing Intake of Plant-Based Foods Rises From 18% to 26% April – July

COVID-19 has been demonstrated in several studies to have impacted the plant-based industry as consumers are becoming more conscious than ever about their diets and want to live a healthier lifestyle. A recent survey shows how much attitudes have changed towards plantbased around the world between April and July of this year.

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chamomile tea health sleep

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Studies & Numbers

Consumers Increasingly Seek Plant-Based Ingredients for Sleep and Mental Health

A new study by FMCG Gurus shows that awareness of mental health has become a big part of consumers lives around the world. An increasing awareness of the need to talk about and address issues like stress, anxiety and insomnia sees more and more consumers interested in plant-based health solutions.

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global environment graphic

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Society

Concern For the Planet is Core Reason For Dietary Change According to Study

The condition of the planet is worsening by the day, and consumers are now becoming more aware and concerned of their own individual efforts to live a more sustainable lifestyle. New research by FMCG Gurus shows that 63% of consumers are concerned about the state of the environment and 54% of consumer believe it has become worse over the last two years

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