Recent research conducted by FMCG Gurus has found that 29% of global consumers currently eat plant meat products and 41% of consumers are already consuming dairy alternatives. Even better, 51% of regular meat-eaters are planning to either moderate or eliminate meat from their diet over the next twelve months.
41.8% of Europeans Have Explored Alternative Proteins in the Past Two Years
A 13-country survey* conducted by FMCG Gurus in partnership with V-Label has illustrated shifting consumer attitudes towards alternative proteins and sustainability in Europe. It finds that 52.2% of Europeans have changed their diets in the past two years, with 29.2% having reduced their red meat consumption. Meanwhile, a huge 41.8% have explored alternative protein sources such as legumes and plant-based alternatives. These changes are predominantly driven by awareness of the health benefits of plant-based food, the environmental impact of animal agriculture, and animal welfare concerns. However, limitations around taste, cost, and availability continue to prevent more widespread adoption of plant-based alternatives. The results also indicate that 44.5% of European consumers believe irreversible damage has been done to the environment, while 69.2% want brands to educate …
