Follow Your Heart

The-vurger-co-smoky-bacon-vegan-mayo

©The Vurger Co
Market & Trends

Vegan Mayonnaise Not a Phase: Here’s the Sauce on the Best New and Emerging Mayos in Plant-Based

Updated Dec 2023: As of 2023, the BeSaucy vegan mayo range in the UK is still doing well, with four different flavor options available, and the same goes for Mayoneur in The Netherlands. Currently, Vurger’s mayo range is no longer available as per the company’s website. Vegan mayo options in North America continue to do well, with Hellmann’s, Follow Your Heart, and Heinz, all demonstrating consistent success.  Notable players have also entered the vegan mayo market, with NotCo announcing the US debut of NotMayo as part of its partnership with Kraft Heinz. NotMayo also launched at Target stores across the US in March 2023. Cult favorite KEWPIE also launched a vegan version of its Japanese mayonnaise earlier this year.  Vegan mayonnaise is continuing to thrive …

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Follow Your Heart Blue Cheese

©Follow Your Heart

Products & Launches

Follow Your Heart “Rewrites the Rulebook” with Trio of Vegan Cheese Launches  

To meet the increase of consumer demand in the alt cheese segment, US vegan heritage brand Follow Your Heart has released three more cheeses to its plant-based cheese lineup. Following the debut of its popular Dairy-Free Feta Crumbles, Follow Your Heart is launching its Dairy-Free Bleu Cheese Crumbles, a realistic blue cheese substitute made for salads, tarts, crostini, or to be sprinkled on pizza. The LA-based brand claims the product is the “first-to-market” dairy-free blue cheese crumble product to hit US retail shelves.  Also hitting the shelves are Follow Your Heart’s Dairy-Free Finely Shredded Cheddar and Finely Shredded Mozzarella products, claimed to be the only dairy-free cheeses on the US market that are finely shredded, offering exceptional melt as well as stretch. Follow Your Heart …

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Banza

©Banza
Products & Launches

NY Chickpea Specialist Banza Collaborates With Beyond Meat and Follow Your Heart

Banza, a manufacturer of chickpea-based foods, recently announced new collaborations with Beyond Meat and Follow Your Heart. The new Supreme contains Beyond Sausage Italian Crumbles (though is topped with dairy cheese) and the Plant-Based Cheese is a fully vegan pizza with Follow Your Heart dairy-free cheese. The New York based brand, which also produces chickpea pasta, pizza, rice, and mac & cheese, announced last month the rollout of Banza Pizza into several US retailers, marking a retail presence in over 8,000 outlets nationwide. “Chickpeas, and by extension beans, are one of the best foods for human health and the environment. Since the launch of our pizzas, we have hoped to create a vegan cheese pizza. Consumer studies have confirmed our point,” says Brian Rudolph, CEO …

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Beyond Meat St patricks day

©Beyond Meat
Market & Trends

Revealed: The Top 7 Most Most Googled Vegan Brands in the World

A new study has revealed the most Googled vegan brands globally, with Beyond Meat at the top of the list at more than five million searches a year. Vegconomist gives you the full rundown of the top seven most Googled plant-based brands, according to analysis from Maxima Kitchen Equipment. Beyond Meat Alt meat giant Beyond Meat has more than triple the average yearly searches for all seven vegan brands on the list, receiving more than 422,000 searches a month. That is more than twice as many searches as its nearest competitor. The publicly listed Californian company recently filed 109 trademark applications, including for Beyond Eggs and Beyond Milk, signaling ambitious expansion plans for the future. Oatly Alt dairy giant Oatly comes in second, with almost …

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Follow Your Heart Feta

©Follow Your Heart

Products & Launches

Follow Your Heart Brings Vegan Feta Cheese to UK

California-based vegan brand Follow Your Heart has rolled out its Dairy-Free Greek Style Crumbles in the UK. The vegan feta cheese alternative is available at Tesco supermarkets as well as TheVeganKind.  Having enjoyed success following the product’s US launch, the Dairy-Free Greek Style Crumbles are expected to become one of Follow Your Heart’s best-selling SKUs. With only ten ingredients, the coconut-oil-based and allergen-free cheese is non-GMO and also free from soy, casein, gluten, lactose, and preservatives. After starting out as a soup and sandwich counter in California in 1970, Follow Your Heart has since grown into an international plant-based food brand, famous for its Vegenaise mayonnaise alternatives and plant-based cheeses. The brand was acquired by Danone North America in February 2021 and looks set for …

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Danone Welcomes Follow Your Heart

©Follow Your Heart
Company News

Earth Island / Follow Your Heart is Acquired By Danone

Danone North America, the world’s largest Certified B Corporation, today announces it will acquire 100% of the shares of Earth Island, producer of Follow Your Heart, a US leader of dairy alternatives and maker of the iconic egg-free mayonnaise Vegenaise. The new partnership takes place as part of Danone’s goal to reach €5 billion in plant-based sales by 2025. Follow Your Heart products are also established in the UK and have been available in small retailers for several years, before rolling out into Tesco, the UK’s biggest retailer, last summer. Through its acquisition, the brand will able to accelerate further growth both within the US and internationally, joining Danone’s existing plant-based brands such as Alpro, Silk and So Delicious Dairy Free. Follow Your Heart began …

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Old FYH sign Follow Your Heart

©Follow Your Heart
Interviews

Follow Your Heart: “Through Recycling, Composting, Reduction, and Repurposing Materials, We are Currently Diverting 98% of our Waste From Landfill”

When Follow Your Heart began fifty years ago as a tiny soup and sandwich counter in South California, the founders never dreamed that the brand would become an international leader in the plant-based foods industry. Its first product, the popular Vegenaise, is now available in over a dozen different flavors.

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Vegenaise

©Follow Your Heart
Company News

Follow Your Heart Pushes For Sustainability in Packaging – “It’s time for Every Business to Contribute to Changing the World for the Better”

Vegan brand Follow Your Heart (FYH), makers of Vegan Egg, Vegenaise, and several dairy alternatives, has partnered with the waste management company, TerraCycle, to repurpose its hard-to-recycle office waste. FYH has already diverted 98% of its waste through traditional recycling, composting, reducing, and reusing programs. 

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