Follow Your Heart News - vegconomist - the vegan business magazine

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Vegan Mayonnaise Not a Phase: Here’s the Sauce on the Best New and Emerging Mayos in Plant-Based

March 16, 2022

Vegan mayonnaise is continuing to thrive (projected CAGR of 8.1% to 2027) as young consumers globally make conscious purchasing choices and consumers become increasingly aware of health and environmental issues around eggs and dairy. Here we take a look at some of the key moves and innovations in vegan mayo around the world. When mayo turns into eggs Famously, Hampton Creek stormed the US market with its mayo around 2014 then rebranded and refocused to JUST Egg in 2017 after a well-documented corporate scandal, after which the popular Just Mayo became unavailable. The company evolved into Eat Just where it now focuses on both the JUST Egg and its cultivated arm GOOD Meat, which recently became the most funded cell-cultured company with a total of …

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Products & Launches

Follow Your Heart “Rewrites the Rulebook” with Trio of Vegan Cheese Launches

October 19, 2021

To meet the increase of consumer demand in the alt cheese segment, US vegan heritage brand Follow Your Heart has released three more cheeses to its plant-based cheese lineup. Following the debut of its popular Dairy-Free Feta Crumbles, Follow Your Heart is launching its Dairy-Free Bleu Cheese Crumbles, a realistic blue cheese substitute made for salads, tarts, crostini, or to be sprinkled on pizza. The LA-based brand claims the product is the “first-to-market” dairy-free blue cheese crumble product to hit US retail shelves. Also hitting the shelves are Follow Your Heart’s Dairy-Free Finely Shredded Cheddar and Finely Shredded Mozzarella products, claimed to be the only dairy-free cheeses on the US market that are finely shredded, offering exceptional melt as well as stretch. Follow Your Heart …

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NY Chickpea Specialist Banza Collaborates With Beyond Meat and Follow Your Heart

September 23, 2021

Banza, a manufacturer of chickpea-based foods, recently announced new collaborations with Beyond Meat and Follow Your Heart. The new Supreme contains Beyond Sausage Italian Crumbles (though is topped with dairy cheese) and the Plant-Based Cheese is a fully vegan pizza with Follow Your Heart dairy-free cheese. The New York based brand, which also produces chickpea pasta, pizza, rice, and mac & cheese, announced last month the rollout of Banza Pizza into several US retailers, marking a retail presence in over 8,000 outlets nationwide. “Chickpeas, and by extension beans, are one of the best foods for human health and the environment. Since the launch of our pizzas, we have hoped to create a vegan cheese pizza. Consumer studies have confirmed our point,” says Brian Rudolph, CEO …

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Revealed: The Top 7 Most Most Googled Vegan Brands in the World

September 7, 2021

A new study has revealed the most Googled vegan brands globally, with Beyond Meat at the top of the list at more than five million searches a year. Vegconomist gives you the full rundown of the top seven most Googled plant-based brands, according to analysis from Maxima Kitchen Equipment. Beyond Meat Alt meat giant Beyond Meat has more than triple the average yearly searches for all seven vegan brands on the list, receiving more than 422,000 searches a month. That is more than twice as many searches as its nearest competitor. The publicly listed Californian company recently filed 109 trademark applications, including for Beyond Eggs and Beyond Milk, signaling ambitious expansion plans for the future. Oatly Alt dairy giant Oatly comes in second, with almost …

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Products & Launches

Follow Your Heart Brings Vegan Feta Cheese to UK

July 19, 2021July 16, 2021

California-based vegan brand Follow Your Heart has rolled out its Dairy-Free Greek Style Crumbles in the UK. The vegan feta cheese alternative is available at Tesco supermarkets as well as TheVeganKind. Having enjoyed success following the product’s US launch, the Dairy-Free Greek Style Crumbles are expected to become one of Follow Your Heart’s best-selling SKUs. With only ten ingredients, the coconut-oil-based and allergen-free cheese is non-GMO and also free from soy, casein, gluten, lactose, and preservatives. After starting out as a soup and sandwich counter in California in 1970, Follow Your Heart has since grown into an international plant-based food brand, famous for its Vegenaise mayonnaise alternatives and plant-based cheeses. The brand was acquired by Danone North America in February 2021 and looks set for …

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Follow Your Heart Announces Brand Refresh as it Celebrates 50 Years

February 25, 2021

Following the news as we reported last Friday, that Follow Your Heart, maker of well known vegan products in the US such as Vegenaise and VeganEgg, is to be acquired by Danone; the company today unveils a packaging refresh as it celebrates 50 years of operation.

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Company News

Earth Island / Follow Your Heart is Acquired By Danone

February 19, 2021

Danone North America, the world’s largest Certified B Corporation, today announces it will acquire 100% of the shares of Earth Island, producer of Follow Your Heart, a US leader of dairy alternatives and maker of the iconic egg-free mayonnaise Vegenaise. The new partnership takes place as part of Danone’s goal to reach €5 billion in plant-based sales by 2025. Follow Your Heart products are also established in the UK and have been available in small retailers for several years, before rolling out into Tesco, the UK’s biggest retailer, last summer. Through its acquisition, the brand will able to accelerate further growth both within the US and internationally, joining Danone’s existing plant-based brands such as Alpro, Silk and So Delicious Dairy Free. Follow Your Heart began …

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Follow Your Heart Products Launch at Tesco Supermarkets Across the UK

July 20, 2020

US brand Follow Your Heart has announced that three of its products are now being stocked at Tesco supermarkets across the UK. Vegenaise, the brand’s vegan mayonnaise, is available at over 500 stores nationwide, while its Medium Cheddar and Smoked Gouda Slices can be found at over 300 locations.

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Follow Your Heart: “Through Recycling, Composting, Reduction, and Repurposing Materials, We are Currently Diverting 98% of our Waste From Landfill”

July 7, 2020

When Follow Your Heart began fifty years ago as a tiny soup and sandwich counter in South California, the founders never dreamed that the brand would become an international leader in the plant-based foods industry. Its first product, the popular Vegenaise, is now available in over a dozen different flavors.

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Follow Your Heart’s First-Of-Its-Kind Feta Crumbles Now Available Nationwide

July 3, 2020

Plant-based dairy producer Follow Your Heart (FYH) recently launched its Dairy-Free Feta Crumbles Cheese Alternative. The first-of-its-kind product is now available at all Sprouts Farmers Markets, Southern California-based Vons, and Albertsons grocery stores.

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Follow Your Heart Pushes For Sustainability in Packaging – “It’s time for Every Business to Contribute to Changing the World for the Better”

May 2, 2021April 9, 2020

Vegan brand Follow Your Heart (FYH), makers of Vegan Egg, Vegenaise, and several dairy alternatives, has partnered with the waste management company, TerraCycle, to repurpose its hard-to-recycle office waste. FYH has already diverted 98% of its waste through traditional recycling, composting, reducing, and reusing programs.

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