“Largest” Blind Taste Test Reveals Insights on Plant-Based Meat Preferences
A comprehensive blind taste test has revealed that plant-based nuggets outperform their animal-based counterparts, according to a new report. The study, conducted by Food System Innovations (FSI) under its NECTAR initiative, claims to be the largest sensory analysis of plant-based meats to date, providing substantial insights into consumer preferences. The NECTAR initiative’s inaugural report, titled the “Taste of the Industry 2024,” integrates data from 1,150 American omnivores who evaluated 45 plant-based meat products across five categories. The products were assessed on 15 sensory attributes, and all plant-based items were compared to their animal-based benchmarks. Key findings The taste test, which included Impossible Foods, MorningStar Farms, Quorn, Rebellyous Foods, and SIMULATE, found that plant-based nuggets were the top performers in the nugget category. Despite these successes, …
