forbes

Female founders from New Zealand recognised on Forbes 30 under 30 Asia list

Mrinali Kumar and Emily McIsaac. Images supplied.
People

Two Female Alt Protein Founders From New Zealand Named on Forbes 30 Under 30 Asia List

Two female founders of New Zealand-based alternative protein companies have been named on the Forbes 30 Under 30 Asia 2025 list. Mrinali (Milli) Kumar, co-founder and CEO of EatKinda, was recognised in the Arts category, while Emily McIsaac, co-founder and COO of Daisy Lab, was named in the Industry, Manufacturing & Energy category. About EatKinda EatKinda is claimed to be the world’s first cauliflower ice cream brand, and was co-founded by Kumar and plant-based chef Jenni Matheson. It upcycles cosmetically imperfect cauliflower into a frozen dessert free of dairy, gluten, nuts, and soy. EatKinda launched at New Zealand supermarkets in 2023, gaining national distribution and international interest. The products are packaged in 100% home-compostable tubs. The brand is now scaling into the US market, and …

more

Image courtesy of Sophie's Kitchen
Market & Trends

Launches and Awards in Vegan Fish Category Continue as Forbes and BBC Suddenly Declare Plant-Based Seafood as “Next Big Vegan Meat Trend”

This week, both Forbes and the BBC have published articles declaring plantbased seafood as “new big trend” in vegan meat. This “trend”, one that we have predicted since our article here from mid-2018, sees news this week including brand new products from Good Catch and a PETA award today for vegan sushi in Holland.

more

Topics:

Shama Sukul Lee with Sunfed Boar Free Bacon® 01

Shama Sukul Lee with Sunfed Boar Free Bacon ©Sunfed
Food & Beverage

Forbes Says That Vegan Bacon Products are the “Next Plant-Based Frontier”

Forbes reported yesterday about the rise in plantbased, citing Beyond Meat as the key driver behind the industry and vegan bacon as the next trend. Beyond said last year that they would be developing a plantbased bacon in 2020, but which other brands are competing and why is it so imperative that vegan bacon exists right now?

more

Topics:

Katrina Fox – Book author and vegan business consultant

© Katrina Fox
Interviews

Katrina Fox: “Media are Hungry for Stories or Articles with a Vegan Angle”

When starting a (vegan) business, many people don’t have a fundamental understanding of marketing and PR. Therefore, many of them make mistakes that not only cost them work force and time, but also a large number of readers, which they could have found with a proper PR message. This is just one of the problems Katrina Fox, book author and vegan business consultant, sees on a regular basis. We asked her to tell us more about the secrets of a good PR campaign, the development of veganism and her future plans.

more

Topics: