25% of Japanese Consumers Would Try Cultivated Eel Irrespective of Price
Research conducted by cultivated eel producer Forsea Foods has found surprising levels of enthusiasm towards eel alternatives in Japan, a country that reportedly consumes almost half the world’s freshwater eel supply. 35% of respondents expressed familiarity with cultivated seafood and a willingness to try cultivated eel, with a quarter saying they would purchase it irrespective of price. The remainder set limits on what they were willing to spend. Over a quarter of participants said they were intrigued by the technology behind cultivated food, while almost a third believed cultivated seafood was safer than conventional seafood due to a lack of contaminants such as heavy metals. Another third were attracted by the sustainability benefits of cultivated products, with almost 40% agreeing that the technology could prevent …