Europe’s SimplyV Launching First Plant-Based Cream Cheese Bar in US
European brand SimplyV announces it is expanding its popular plant-based cream cheese to the US market, via distributor Franklin Foods. Made from almonds, Franklin says the chef-tested product offers the same taste and texture as dairy cream cheese, and will roll out to food service and retailers in March 2023. According to SimplyV, its plant-based cream cheese has been a market leader in Europe for the past five years, and this is the first time the product will be available to US customers. The launch will include ‘the first’ dairy-free cream cheese sold in bars, in addition to tubs and single-serve cups. Simply V cream cheese is described as a versatile alternative that can be spread, whipped and used for thickening. The product is also …
