Frida Rome: “Not All Vegans Are Saintly in Every Aspect Of Their Lives, We Certainly Are Not”
UK based vegan fashion brand Frida Rome found recent fame in the UK series Dragons’ Den (known as Shark Tank in the US) with founders Natalie Deana and Rebecca Joy carving out a new niche, creating luxury handbags for “bad girls who do good things”. Frida Rome’s debut luxury accessory is a crossbody handbag called The WEEK/END, which contains an erotic story about a weekend romance. The ladies behind the brand have launched a billboard campaign; a “risqué nod to the (often controversial) 90’s high fashion aesthetics, combined with a significant underlying message that highlights our dedication to cruelty-free fashion. We believe in luxury without compromise; the pillar upon which the house of FRIDA ROME stands.” With such a fun concept, combining sustainable with sexy, …
