Founders Natalie Deana and Rebecca Joy © Frida Rome

Interviews

Frida Rome: “Not All Vegans Are Saintly in Every Aspect Of Their Lives, We Certainly Are Not”

UK based vegan fashion brand Frida Rome found recent fame in the UK series Dragons’ Den (known as Shark Tank in the US) with founders Natalie Deana and Rebecca Joy carving out a new niche, creating luxury handbags for “bad girls who do good things”. Frida Rome’s debut luxury accessory is a crossbody handbag called The WEEK/END, which contains an erotic story about a weekend romance. The ladies behind the brand have launched a billboard campaign; a “risqué nod to the (often controversial) 90’s high fashion aesthetics, combined with a significant underlying message that highlights our dedication to cruelty-free fashion. We believe in luxury without compromise; the pillar upon which the house of FRIDA ROME stands.” With such a fun concept, combining sustainable with sexy, …

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© Frida Rome

Fashion, Design & Beauty

Vegan Fashion Brand Frida Rome to “Make Sustainability Sexy” With Dragons’ Den Appearance

Vegan fashion brand Frida Rome is set to appear on the new UK series of Dragons’ Den, with founders Natalie Deana and Rebecca Joy showcasing handbags that are “sophisticated on the outside and naughty on the inside”. Frida Rome’s debut luxury accessory is a crossbody handbag called The WEEK/END, which contains an erotic story about a weekend romance. The founders describe themselves as “Bad Girls who do Good Things”, on a mission to build an empire of luxury sustainable products. The brand will also soon be launching The WEEK/DAY and WEEK/DAY X, two totes that come with a story about a secret office liaison. All Frida Rome handbags are made with sustainable vegan leather alternatives — either apple or cactus leather. Sustainable vegan accessories Worldwide, …

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