friends-family-pet-food-co

Dog puppy food

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Pet Food

Friends & Family & Novel Farms to Launch Cultivated Meat Products for Pets by 2025

California’s Friends & Family Pet Food Co., a startup developing feed options with sustainable proteins, is collaborating with Novel Farms, a cell ag startup also based in California, to introduce cultivated meat products for dogs and cats. Reportedly, the companies are in the testing and prototyping stages, aiming for a product line launch in 2025, targeting the San Francisco Bay Area. The resulting pet food products will combine cultivated meat with plant-based ingredients, mirroring the approach used by cultivated meat companies. Friends & Family has also partnered with Singapore’s UMAMI Bioworks to create cultivated seafood treats for cats enriched with high-value microalgae and essential nutrients for healthier diets. Moving from factory-farmed animal protein Joshua Errett (CEO, formerly of Because, Animals), Jonny Cruz, and Sarah Dodd founded Friends …

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A drawing of a happy dog under the sun by Noochies!

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Pet Food

Noochies! Starts FDA Approval Process as Cultivated Pet Food Inches Closer to Shelves

US pet food brand Noochies! announces that it has initiated the first steps of the regulatory process to introduce a cultivated chicken dog product in the US market. Further Foods, the brand’s parent company owned by Canada’s CULT Food Science, has completed and submitted a feeding trial protocol for dogs to the FDA. The feeding trials, necessary to ensure the novel ingredient’s safety and efficacy, will start later this year, contingent on the FDA’s approval. The protocol’s design was developed in collaboration with Dr. Sarah Dodd, co-founder of the US startup Friends & Family Pet Food Co. Noochies! has already introduced two unique products featuring an alternative protein: Freeze-Dried Dog and Cat Snacks, crafted with a dried yeast protein developed by CULT Food Science. Mitchell Scott, …

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A partnership between the Singapore’s UMAMI Bioworks and the young US company Friends & Family Pet Food Co (FnF) is set to launch one of world's first cultivated fish cat treats brand in Singapore and San Francisco in early 2025.

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Company News

UMAMI Bioworks and Friends & Family Pet Food Co. to Launch Cultivated Fish Cat Treats in 2025

A partnership between Singapore’s UMAMI Bioworks, (previously Umami Meats) and the young US company Friends & Family Pet Food Co. (recently part of the ProVeg Incubator’s 12th cohort) is set to launch one of the world’s first cultivated fish cat treats in Singapore and in San Francisco, USA, early next year. The new products, reportedly crafted with high-quality cultivated fish proteins enriched with high-value microalgae and essential nutrients, aimed to promote what FnF calls a “Longevity Diet” for cats. In addition, the animal and ocean-friendly cat food lineup offers significant environmental benefits since cultivated fish production is more resource-efficient, requiring less land, water, and feed than traditional fishing methods or aquaculture. Joshua Errett, Friends & Family CEO and founder, states, “Together, we have created a …

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