A recent report from Frontiers explores the acceptance of clean meat and plant-based meat alternatives in the USA, China and India. Revealingly, meat-eaters would be more likely to purchase clean meat than vegetarians in all three countries, and as much as 62% of consumers in China and India are interested in plant-based meats.
Frontiers
Study Shows Asian Consumers More Ready for Lab Meat
A new study carried out by Frontiers in Sustainable Food Systems, surveyed 987 American, 1,024 Indian, and 1,019 Chinese consumers regarding the notion of diet flexibility and their “food neophobia”, or the reluctance to try new foods. The findings demonstrated that Asian consumers were far more accepting of the idea of trying new cultured foods such as lab grown meats.