The market for plant-based products is booming and is already generating sales of 1 billion euros in Germany. In company catering, over half of consumers already choose vegan or vegetarian dishes. But up to now, the market offer has been limited mainly to alternatives to meat and most contain a wealth of additives and flavourings.
Frosta Introduces Vegan Fish Fingers Following Success of Plant-Based Frozen Foods
Earlier this year, Frosta, a leading German manufacturer of frozen products, launched NPD vegan fish fingers across major German retailers, after three years of development. Frosta, which reported increased sales of its brand of frozen foods in 2022, said that part of the success came from its plant-based innovations, such as vegan Asian street food dishes. “In addition to classic dishes such as chicken fricassee, Germany’s most popular frozen dish, plant-based innovations such as vegan Asian street food dishes were able to arouse consumer curiosity,” said marketing director Sebastian Bernbacher. Additionally, despite the overall frozen fish market sharply declining sales, Frosta’s fish sticks were “the darlings of the public,” becoming an increasingly popular choice among consumers, reported the company. Three years to develop In 2020, …
