Frosta's new vegan fish fingers

© Frosta

Meat- and Fish Alternatives

Frosta Introduces Vegan Fish Fingers Following Success of Plant-Based Frozen Foods

Earlier this year, Frosta, a leading German manufacturer of frozen products, launched NPD vegan fish fingers across major German retailers, after three years of development. Frosta, which reported increased sales of its brand of frozen foods in 2022, said that part of the success came from its plant-based innovations, such as vegan Asian street food dishes. “In addition to classic dishes such as chicken fricassee, Germany’s most popular frozen dish, plant-based innovations such as vegan Asian street food dishes were able to arouse consumer curiosity,” said marketing director Sebastian Bernbacher.  Additionally, despite the overall frozen fish market sharply declining sales, Frosta’s fish sticks were “the darlings of the public,” becoming an increasingly popular choice among consumers, reported the company. Three years to develop In 2020, …


Carlotte-Lucas GFI Fish International


Fairs & Events

The GFI at Fish International: “A Positive Sign for the Future of Our Oceans”

Germany’s Fish International fair took place at the beginning of September 2022 in Bremen, where numerous fish and seafood alternatives were exhibited among experts from the fish industry. Visitors had the opportunity to see and taste alternative products from Austrian Revo Foods, with its plant-based seafood, and Bluu Seafood from Germany, with the first cultivated seafood products to enter the market. Happy Ocean Foods presented its new plant-based products launched in partnership with Beyond Meat and ready to market soon.  Established food companies such as Nestle Professional and FRoSTA also showcased their alternative seafood products. Parallel seafood business meetings also took place, including one by the GFI Europe, the leading NGO in the field of promoting alternative proteins. Carlotte Lucas of the GFI provided the …