Frys Chicken Run nuggets World Food Innovation Awards winner image

© Fry's Family Foods

Marketing & Media

Fry’s Marketing Campaign with Aardman and Netflix Wins Global Innovation Award

A marketing campaign for plant-based nuggets from Fry Family Foods has been awarded Best Marketing Campaign in the World Food Innovation Awards. The ad was timed to coincide with Veganuary as well as the arrival of the nuggets into retail and the launch of the Chicken Run 2 movie, which touches upon issues thought to inspire many viewers to consider the concept of veganism. The campaign win was announced at an award ceremony at  IFE (International Food and Drink Event) at London’s ExCeL this Monday the 25th of March. The brand belongs to the LIVEKINDLY group, as does Sweden’s Oumph!, which similarly received a marketing accolade in 2022 with its famous Human Meat campaign for Halloween, which again causes the public to question their choices and …


Frys partners with Aardman and Chicken Run Dawn of the Nugget to launch new plant based nuggets

Image courtesy of Fry's

Marketing & Media

Fry’s Collaborates with Aardman on New Nugget Launch to Celebrate Chicken Run 2: Here’s Why This is Such a Genius Move

Fry’s Family Foods, the plant-based meat legacy brand founded in South Africa in 1991 and acquired by The LIVEKINDLY Co in 2020, reveals today it is collaborating with famous UK animation house Aardman to celebrate the long-awaited movie Chicken Run: Dawn of the Nugget with the launch of an exclusive branded vegan nugget. Timed for Veganuary, the nugget launches into Tesco, Iceland, The Food Warehouse, and selected Spar stores on 26th of December and will be offered with a half-price promotion until the 15th of January. Potential to reach countless millions The synopsis of the new animation is as follows: “A band of fearless chickens flock together to save poultry-kind from an unsettling new threat: a nearby farm that’s cooking up something suspicious.” Put simply, …


ProVeg NFH family

Image courtesy ProVeg International

Meat- and Fish Alternatives

Family-Friendly Plant-Based Foods Must Focus on Ease, Convenience, and Versatility

There’s no doubt about it – plant-forward eating practices are becoming more popular, but not just among teenagers and adults; this dietary shift extends to all life stages, including children. A recent study found that almost half of children in Berlin, Germany, rarely or never eat meat. The investigation found that 47% of children in Berlin most often eat a flexitarian and vegetarian diet. Meanwhile, 26% of Berlin families follow a flexitarian diet and 18% of parents would feed their child a veggie diet.[1] The case is similar the world-round, with many parents open to welcoming more plant-based foods onto the plates of their young families. Although many meat- and dairy-eating children want to reduce their consumption of animal products, be it at school or …


Fry's and Oumph! launch vegan chicken at Iceland

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Products & Launches

Plant-Based Chicken Products by Fry’s and Oumph! Launch at Iceland

UK supermarkets Iceland and The Food Warehouse will begin stocking vegan chicken products made by Fry’s and Oumph! from today. The Fry’s products are Stars & Moons — breaded plant-based chicken in star and moon shapes, aimed at children — and Chick’n Fillets. Fry’s plant-based Popcorn Chick’n also launched at Iceland and The Food Warehouse last year, and has proven to be immensely popular. “We are delighted to bring two new family-proof products to the UK. Inspired by our families and our kids, we are excited to deliver convenient and delicious plant-based options to UK families,” said Tammy Fry, Global Brand Lead at The Fry Family Food Co. Iceland and The Food Warehouse are also set to launch Oumph!’s Spicy Drums — plant-based chicken drumsticks …


Frys Popcorn Chickn packshot on green background

©Fry Family Food Co

Meat- and Fish Alternatives

Fry Family Co Launches Vegan Popcorn Chick’n Into Over 700 UK Stores

The Fry Family Food Co., originally of South Africa and now available internationally, announces the launch of vegan Popcorn Chick’n into over 700 Iceland and The Food Warehouse Stores across the UK. The campaign advert can be seen here. “We are happy to bring this delicious meat alternative to Iceland customers in the UK. Our version of a bite-sized chicken snack will help families swap to delicious plant-based alternatives when preparing for movie nights or attending birthday parties together. It also works well with students and adults, we tried them!” says Tammy Fry, International Marketing Director at The Fry Family Food Co. In 2020, The Fry Family Food Co. was acquired the LIVEKINDLY Collective, which was established by Blue Horizon Group and incorporates LiveKindly Media. …


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Vegan Business Solidarity: Ten Plant-Based Leaders Reveal Their Favourite Vegan Companies

In these uncertain times when many businesses are suffering hardship or even facing closure, we at vegconomist reached out to plantbased leaders across the globe and asked them to nominate their most-loved vegan business, which they feel is deserving of love and support from the vegan community right now.


Tammy Fry

Tammy Fry (image supplied)


Fry’s Family Food: “We Can See From Our Own Sales Figures & the Growth of Our Company That the Industry is Changing at a Rapid Pace”

Originally operating in South Africa and Australia, the plantbased range from Fry’s Family Foods is also now available in the UK and US where they continue to see growth in sales. Having recently been acquired by the LIVEKINDLY co, we caught up with Tammy Fry to see how things have changed in Fry’s since we last spoke in 2018.


Fry Family Foods Logo

© Fry Family Food

Retail & E-Commerce

Expansion: Fry’s Family Foods Enters Into Partnership with Organic Food Chain in California

By collaborating with the organic food chain Lazy Acres, the globally successful food manufacturer Fry’s Family Foods will now be able to offer its plant-based range on the US market for the first time. Innovative products According to the company, ten highly sought-after products made their market debut in California at the beginning of June: classic burger patties, gluten-free chia nuggets, breaded “shrimp”, a quinoa roast, flaxseed schnitzels, sausage rolls, gluten-free quinoa burgers and falafels, roasted butternut squash balls, and quinoa stir-fry strips. In response to strong customer demand, the company recently made plant-based cocktail sausages and sausage rolls available in Sainsbury’s stores. Gradual expansion in California The American organic food chain Lazy Acres, which has five stores in Southern California, will first introduce the …


Fry's Satay Skewers

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Top Stories

Fry Family Food: New Vegan Range in 500 Sainsbury’s Stores

The Fry Family Food Co. are vegan food manufacturers founded in 1991 South Africa, and popular throughout Europe, Australia, UK, South Africa, Hong Kong, Singapore and several countries around the southern hemisphere. After recent company growth and expansion into the US, they have now announced the launch of a chilled meat-alternatives line which will be stocked in UK Sainsbury’s stores. The new products include artisan southern-style tenders, chicken-style strips, chargrilled beef-style strips, hearty steak & ale country pie, spicy three bean pasty, artisan chickpea and roasted butternut balls and sausage rolls, and will be available in over 500 Sainsbury’s stores from 10th October. There will be a frozen range launched a month later, to continue their expansion into UK retail. Tammy Fry, international marketing director …


Tammy Fry

© The Fry Family Food Company


Fry’s Family Foods: “Making Vegan Food that is Good for People, Animals and Planet”

The Fry Family Food Company was founded in 1991 as a small family business; now operating from South Africa and Australia, they sell their much-loved foods in over 12,000 stores across more than 30 countries. Since starting out 27 years ago, they now have more than 35 products in their range, and employ over 400 staff at their production facility in Durban, South Africa.