LikeMeat and The Fry Family Food Co, both owned by the LIVEKINDLY Collective, yesterday arrived into the USA through a distribution deal with Sprouts Farmers Market. As we reported last October, LIVEKINDLY raised $135 million to expand its acquired brands into the USA.
Fry’s Marketing Campaign with Aardman and Netflix Wins Global Innovation Award
A marketing campaign for plant-based nuggets from Fry Family Foods has been awarded Best Marketing Campaign in the World Food Innovation Awards. The ad was timed to coincide with Veganuary as well as the arrival of the nuggets into retail and the launch of the Chicken Run 2 movie, which touches upon issues thought to inspire many viewers to consider the concept of veganism. The campaign win was announced at an award ceremony at IFE (International Food and Drink Event) at London’s ExCeL this Monday the 25th of March. The brand belongs to the LIVEKINDLY group, as does Sweden’s Oumph!, which similarly received a marketing accolade in 2022 with its famous Human Meat campaign for Halloween, which again causes the public to question their choices and …