Fujiya Introduces the Nikugoe Hamburg Steak Made with Japanese Sorghum, Claiming it “Transcends Meat”
Fujiya, a Japanese restaurant operator in Tokushima and Kagawa prefectures, has launched a plant-based meat line called Nikugoe made from sorghum (takakibi), harvested in Tokushima. Nikugoe’s lineup includes Hamburg Steak, Meat Super Cheese Hamburger, Demi Sauce Meat Super Hamburger, and Demi Sauce Meat Super Cheese Hamburger, and Meat Super Gyoza — all vegan certified by the NPO Vege Project Japan. Fujiya claims its meat alternatives are closer in texture and flavor to animal meat compared to tofu while containing 65% less sodium and 55% less fat than traditional beef burgers. “Super Hamburger is not a substitute for meat. It’s a new food category that transcends meat,” says the company on its website. Sorghum vs soy Fujiya operates around 70 outlets, including yakiniku barbecue (grilled meat) …