Future Farm / Fazenda Futuro

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Company News

Fazenda Futuro Announces Product Range Reformulation With Improved Taste and Texture

Brazil’s Fazenda Futuro, known internationally as Future Farm, has announced a strategic product reformulation across its entire range. This initiative aims to elevate the sensory experience of its offerings to more closely mimic the taste and texture of traditional meat in a market where cultural resistance to plant-based diets poses hurdles for brands. Mariana Tunis, the marketing director at Fazenda Futuro, spoke about the critical role of technology in overcoming the challenges faced in the development of the Future Burger 4.0, which the company launched last year. The brand has invested heavily in True Texture Technology, an approach designed to replicate the taste and texture of meat more accurately than in previous formulations. “To bring a richness of flavor, we use True Texture Technology, which works …

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Fazenda Futuro launches oat milk range

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Products & Launches

Fazenda Futuro Launches Futuro Oat Milk Range at Mayor Retailers in Brazil

Fazenda Futuro, the top plant-based meat brand in Brazil (also known as Future Farm globally), has launched Futuro Aveia, a new range of oat beverages. The new alternatives, including original, chocolate, vanilla, and ‘for cooking,’ are already available in one-liter packs at major retailers such as Pão de Açúcar and Carrefour. Founded in 2019, Fazenda Futuro specializes in plant-based meats such as burgers, chicken strips, meatballs, and ground beef. In 2021, the Brazilian producer expanded its portfolio to offer its first-ever seafood product: plant-based canned tuna. Future Farm retails at 10,000 points across Brazil and has launched its products in 30 other countries. The brand operates in Colombia and Chile and has announced plans to expand into Argentina. Its primary markets outside Brazil are the UK and the …

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Alexandre Ruberti

Alexandre Ruberti. © Future Farm
Opinion

Op Ed: Alexandre Ruberti, CEO of Future Farm, on the Ebbs and Flows of the Plant-Based Industry

Alexandre Ruberti is the CEO of Future Farm and a board member at Celsius Holdings. Previously, he worked at Red Bull for 16 years, serving dual positions – President of Red Bull Distribution Company USA and Executive Vice President of Sales for Red Bull North America. He is credited with developing the business exponentially through incremental growth, and now brings his wealth of experience to the plant-based industry. Plant-Based is a Marathon and Not a Sprint by Alexandre Ruberti It’s no secret that the plant-based industry continues to ebb and flow, but it’s important to take a step back and ask why — while keeping in mind that plant-based is still a relatively new category. Like any new market, it will stabilize — and more …

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Future Burger 4.0

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Meat- and Fish Alternatives

Future Farm Launches “Revolutionary” Future Burger 4.0 at Tesco Stores UK-Wide

Brazilian alt meat brand Future Farm has launched a new and improved version of its plant-based Future Burger in the UK. Described as “revolutionary”, the soy and pea-based Future Burger 4.0 has the same amount of protein as its predecessor, but is gluten-free and lower in salt and saturated fat. Future Farm’s True Texture Technology™ is used to give the burger an authentically meat-like texture, and the product is also entirely carbon-neutral. The Future Burger 4.0 is now available at 345 Tesco stores, along with the brand’s tuna alternative, Future Tvna. This marks the first time that Future Farm products have been stocked at the UK’s largest supermarket chain, after they previously launched at Sainsbury’s and Ocado. Global brand Just a few years after it …

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Future Farm Plant-Based Burger

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Products & Launches

Future Farm to Launch Oat Milk in Brazil, Reveals Plans for Plant-Based Cheese and Honey

Brazil’s Future Farm, also known as Fazendo Futuro, says it will launch its first-ever plant-based milk, Future Oat, to Brazilian consumers starting in May. The company also revealed it plans to enter several new CPG categories, including plant-based honey, cheese and Brazilian-style meat snacks, reports Food Dive.   According to CEO Alexandre Ruberti, Future Oat will be available in chocolate, vanilla, barista, oat and cooking varieties. He states the company will use lower prices and its familiar branding to help the product stand out against competition.  In addition to Brazil, Ruberti reports the company is currently focused on marketing the product in the US, UK, and Germany. Noting Future Farm as a “huge innovation pipeline” and strong manufacturing capabilities, Ruberti states the company is now looking …

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Retail & E-Commerce

Brazil’s Future Farm Expands US Retail at Amazon Fresh and Sprouts Farmers Markets

Brazilian alt-protein brand Future Farm announces it is expanding its premium plant-based meats at two new US retailers, Amazon Fresh and Sprouts Markets.  At Amazon Fresh, the brand’s Future Burger, Future Beef, and Future Sausage are now available nationwide, while select products are launching at two Sprouts Market locations in southern California. The company says both retailers will be serviced by KeHE distributors, making its products available to even more consumers across the country.  Valued at $400M, Future Farm is one of Latin America’s leading plant-based meat startups. Since launching in 2019, the startup has raised US $89M, including $58M in 2021 to enter plant-based dairy and accelerate expansion into the US and Europe. Last year, the company also appointed Alexandre Ruberti, the former head …

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© Jake Ahles/Future Farm
Food Service

Future Farm Announces Collaborations With Four Los Angeles Restaurants

Leading Brazilian alt-meat brand Future Farm has announced partnerships with a series of four Los Angeles restaurants — Ggiata, Prince Street Pizza, Cofax, and Golden State. Each of the restaurants will offer a menu item made with one of Future Farm’s meat alternatives, with the new options available for up to a month following their launch. The collaborations will be as follows. Ggiata (July 21 – Aug 21): Future Farm Meatball Sub. Prince Street Pizza (July 21 – Aug 21): Future Farm Vegan Supreme Pizza. Cofax (Aug 7 – 21): Future Farm Chorizo Breakfast Burrito. Golden State (Aug 7 – 21): Future Farm Spicy Smash Burger. Future Farm in the US A year ago, Future Farm hired Alexandre Ruberti, the former president of Red Bull, …

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Groots / Future Farm salads

Image courtesy of Groots
Products & Launches

Groots and Future Farm Launch Vegan Caesar & Tvna Pasta Salads

Future Farm and Groots have teamed up to create a range of ready-to-eat salads in Caesar and Pasta&Tvna varieties in Spain. The meals are close to Zero Waste, featuring edible cutlery from the startup Voilà. Groots grows and sells food from a sustainable production system based on vertical farming. This formula achieves a 50 times greater cultivation capacity per square metre, which avoids deforestation and soil pollution, as well as reducing water consumption by 94%, among other benefits for the environment. Brazil’s Future Farm uses non-GMO ingredients to offer healthier and more environmentally friendly alternatives to minced meat, meatballs, chicken strips, sausages and tuna.  Carlos Gómez, co-founder of Groots, said: “At Groots we are not content with changing the rules of the game in the …

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Future Farms/ Anitta Partnership

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Celebrities

Pop Superstar Anitta Joins Brazil’s Future Farm as Newest Partner

Just days after socialite Kim Kardashian announced a high-profile partnership with Beyond Meat, Future Farm, one of Latin America’s leading plant-based brands, is enlisting the star power of another iconic celebrity to promote its products. Democratizing plant-based food Brazil’s Future Farms (also known as Fazenda Futuro) reveals Brazilian pop singer Anitta is joining the brand to help increase awareness and access to plant-based foods in the country. The singer’s participation will focus mainly on the innovation and marketing of new projects and products, company CEO Marcos Leta told Bloomberg Linea. Besides singing, Anitta is also an entrepreneur and businesswoman who acts as an advisor to NuBank and is head of creativity and innovation at SkolBeats, an AmBev brand. Regarding her new partnership with Future Farm, …

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Future Farm's Australian expansion

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Products & Launches

Future Farm’s Australian Expansion Begins With Launch at Over 700 Coles Stores

Future Farm’s Australian market entry has begun, with its plant-based burgers, meatballs, and beef now available at 732 Coles locations across the country. The brand uses a blend of three plant-based proteins — soy, chickpea, and pea — to achieve what it claims is a very similar taste, texture, and tenderness to conventional meat. Future Farm says its products will be priced competitively compared to other alt-meat brands available in Australia. “Any location that sells meat is our target.” Worldwide expansion Known as Fazenda Futuro in its home country of Brazil, Future Farm is now available in 28 markets worldwide. These include the UK, the US, European countries such as Germany and France, and the UAE. In November, Future Farm raised a huge $58 million …

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Futuro Station Future Farm

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Fairs & Events

Future Farm Wins Best Plant-Based Burger at the Grocer’s New Product Awards

Future Farm, the fast-growing Brazilian plant meat producer, reports that despite being available in the UK for less than a year, it has been awarded The Grocer’s Best Vegan & Plant Burger category for its 2030 Future Burger, beating well-known brands such as Richmond and Chicago Town. The 2030 Future Burger is made from soy, pea, and chickpea proteins, and is said to be able to emulate rare, medium, and well-done cooking points. Future Farm says it aims to convince customers to switch away from meat by making its products as similar to animal protein as possible. Future Farm has been increasingly successful worldwide over the past year, recently raising a huge $58 million in its Series C round. Following the round, the company announced …

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Investments & Finance

Future Farm Plans to Expand into Alt Dairy Following Epic $58M Series C Raise

Following the Brazilian food tech startup’s launch into the US, Future Farm has now closed a $58 million Series C funding round. The alt meat player is preparing for rapid growth as it continues its expansion in the US and Europe, with alt dairy products also in the pipeline. With the company now valued at $400 million, the latest funding brings Future Farm’s total investment raised to $89 million. The Series C funding will be used to expand Future Farm’s range of plant-based meat substitutes into more retail outlets internationally, as well as develop its entire range. This will include the future addition of plant-based dairy products, including a butter alternative.  Founded in 2019 – and known as Fazenda Futuro in its home country of …

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Future Farm Plant-Based Burger

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People

Former Head of Red Bull Hired as CEO of Future Farm USA to Spearhead Entry Into North America

Following Successful Launches in 23 countries throughout Europe, Latin America and Asia Pacific; Future Farm, one of the fastest-growing plant-based meat companies on a global level and a winner of Fast Company’s World Changing Ideas 2020, announces that former head of Red Bull North America Alexandre Ruberti has been hired as CEO of its US business. “Breaking into the world’s most-powerful economy as a new brand in a burgeoning category couldn’t be done without the experience, dedication and expertise of a leader like Alexandre Ruberti“ After just celebrating its second anniversary since its foundation, Future Farm will utilize the experience and expertise brought by CEO Alexandre Ruberti, former U.S. President of Red Bull Distribution Company (RBDC) and Executive Vice President of Sales for Red Bull …

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Company News

Happy Birthday to Future Farm: From Brazil to the World in Two Years

Fast-growing Brazilian foodtech pioneer Future Farm, recipient of the “World Changing Ideas” award from Fast Co., celebrates its second year of operation with a new product launch. Here we compile some of the cult brand’s most significant milestones in just 24 months. “Future Burger 2030 Smoked is one of the coolest products Future Farm has ever developed. We’re sure it will be yet another sales hit” Future Farm (Fazenda Futura in Brazil) was the first foodtech in Latin America focused on producing plant-based meat with nothing of animal origin An impressive raise last September of R$115 million (approx. US$22.5 million), elevated its market value to R$715 million (approx. US$134 million). Huge success in the UAE where its products outperform those of Beyond Meat A successful …

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Futuro Station Future Farm

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Products & Launches

Future Farm Launches Vegan Burgers That “Taste Like Vintage McDonald’s” in New Future Station Concept

Future Farm, known as Fazenda Futuro in its native Brazil, is Latin America’s first food tech company producing animal-free meat products. The fast-growing startup announces today the launch of its first-ever diner concept, following its recent raise of US$22.5 million which elevated its market value to R$715 million (approx. US$134 million).

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Marcos Leta,Founder Future Farm
Manufacturing & Technology

Future Farm Develops New Technology, Creates a “Matrix Even More Identical to Meat”

Brazil’s Fazenda Futuro, a fast-growing global player in plant-based meat with presence in UK, Holland, Sweden, UAE, Chile, Mexico, and Uruguay as Future Farm and Hacienda Futuro, reveals new technological advances. The new meat matrix, Future Burger 2030, is according to the brand, healthier, and more sustainable, with a reduction of fat to 6.4g per 80g serving, and a sodium content which it says is now also the lowest in its category globally at 178mg per serving

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Marcos Leta,Founder Future Farm
Company News

Future Farm Outperforms Beyond in UAE, is Fastest Growing Alt Meat Brand in Region

Brazil’s Fazenda Futuro, translated and branded as Future Farm in Western territories, reports its market performance in UAE with figures provided by Carrefour supermarkets, which operate the largest retail network in the region. Despite being the most recent newcomer in the UAE, Fazenda Futuro has outperformed its peers by far.

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