As the global plant-based ice cream market continues to grow in scale and diversity, we take a closer look at the US plant-based ice cream landscape, considered the “most advanced and dynamic” market in the world. The analysis below is part of research by Future Grocery Shopping (FGS), an Amsterdam-based research startup that develops insights in upcoming alternative food solutions, such as plant-based and cell-based food. Founded by Sew Ritoe and Herbert Frühling, the company has the ambition to become a leading player within these fields. The founders previously worked for leading companies in Tech, FMCG and Media and are dedicated to use and further develop state-of-the-art research solutions for the alternative and plant-based food industry. In its comprehensive landscape report, FGS assessed 335 products …
In recent years, the shift towards plant-based alternatives for animal products has gained momentum, driven by concerns about health, animal welfare, and environmental sustainability. While research has delved into plant-based alternatives for meat, cheese, and milk, less attention has been given to luxury items. A notable example of an increasingly popular indulgence is plant-based chocolate. We therefore launched a market study earlier this year in which we research the plant-based chocolate market, retail brands and consumers in Europe. In this article, we present our first findings. We will continue to further investigate the topic by adding more countries and in-depth insights to the research in the following months. A Diverse Retail Landscape Our study identified approximately 100 brands offering plant-based alternatives to milk chocolate* across …
A guest post from Future Grocery Shopping Monitoring the European plant-based cheese market for over two years now, we have seen a lot happening: numerous start-ups launched, supermarkets – even discounters – created their own plant-based cheese labels, while new players -some from traditional dairy and FMCG – entered the arena. The result is a very diverse palette of brands differing in size, product range and reasons for being active in the market. As the industry is awaiting technological advances improving taste and texture, some dairy cheese manufacturers enter the market by giving their most popular cheeses a plant-based makeover. Booming Demand For us, it began in 2020 when several studies signalled the booming demand for plant-based products in general and plant-based cheese specifically. Although …
A guest post from Future Grocery Shopping
The German Plant-based Milk Market
Compared to other plant-based products such as cheese and meat, plant-based milk alternatives have been around for some time and many consumers are already well familiar with milk alternatives like soy and coconut milk. In Germany 93% of consumers already buy plant-based milk alternatives, which is higher than in any of the other plant-based product categories.
The analysis below is part of research by Future Grocery Shopping, an Amsterdam based research startup that develops insights in upcoming alternative food solutions, such as plant-based and cell-based food. The company, founded by Sew Ritoe and Herbert Frühling, has the ambition to become a leading player within these fields. The founders previously worked for leading companies in Tech, FMCG and Media and are dedicated to use and further develop state-of-the-art research solutions for the alternative and plant-based food industry. Main points of the analysis: After plant-based meat and milk, the plant-based cheese market is taking off in Germany, with high growth rates. The increased demand comes from so-called reducers: mainstream consumers reducing their consumption of animal-based products. Current supply of plant-based cheeses can be …
