Garden Gourmet

Garden Gourmet launches marketing campaign in Spain

Ada Parellada. © Nestlé Professional
Marketing & Media

Garden Gourmet Targets Spanish Restaurants With New Campaign Featuring Chefs & Influencers

Garden Gourmet, a plant-based brand by Nestlé, has launched a new digital campaign in Spain to promote the use of its plant proteins on restaurant menus. As part of the campaign, chefs and food influencers will create dishes using a selection of Garden Gourmet products, from beet falafel to meatballs and vegan mince. Among them will be Ada Parellada, a chef with a commitment to sustainability and healthy eating, and Paula Marín, who is said to make dishes that combine art and gastronomy. Food critic and culinary content creator Danny Salas and food content creator and communicator Celeste García de la Banda will also be involved in the campaign. “Products designed for the restaurant industry” In March, Nestlé opened a new facility in Serbia to …

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Harvester Garden Gourmet Sensational Vegan Pulled Fillet

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Food Service

GARDEN GOURMET’s Sensational Vegan Pulled Fillet Launches at Harvester & Butlin’s

Nestlé-owned plant-based meat brand GARDEN GOURMET has announced that its Sensational Vegan Pulled Fillet is launching at two well-known UK chains — Harvester restaurants and Butlin’s seaside resorts. At Harvester, the Pulled Fillet is now available as part of various menu options, including tacos, flatbreads, and bowls. Meanwhile, Butlin’s has incorporated the fillet into its Chinese Noodle Soup. According to GARDEN GOURMET, the meat alternative is highly versatile and rich in both protein and fibre. “We’re always looking for ways to improve the dining experience for our guests, and the introduction of GARDEN GOURMET® Pulled Fillet is a fantastic addition to our menu,” said Greg Kusmierski, Senior Kitchen Manager at Buffet restaurants. “It’s a delicious plant-based protein that fits perfectly into our Chinese Noodle Soup …

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Garden Gourmet Voie Gras Nestle

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Products & Launches

Nestlé’s Plant-Based Foie Gras Alternative, Voie Gras, Returns With a New Recipe

Nestlé has announced the re-release of Voie Gras, its plant-based alternative to foie gras, under its Garden Gourmet brand. Available to consumers in Belgium, Spain, and The Netherlands, the product previously gained popularity during its seasonal launch last year in Spain and Switzerland. Produced at Nestlé’s R&D centre in Singen, Germany, the recipe has been revamped by product developers and contains miso paste, sea salt, and a soy base, aiming to achieve the authentic texture and flavour of traditional foie gras. Marjolijn Niggebrugge, European Business Head of Plant-Based Meal Solutions at Nestlé, comments, “Garden Gourmet stands for food where taste feels good. Voie Gras is our testament to offering great-tasting seasonal options that cater to the growing demand for plant-based alternatives, balancing taste with environmental …

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Garden Gourmet partners with the 2024 Olympic Games

Image: Margaux van Helleputte on LinkedIn
Society

Garden Gourmet Partners With the 2024 Olympic Games to Help Double Plant-Based Food Consumption

Nestlé-owned Garden Gourmet has announced it is an official supporter of the 2024 Olympic and Paralympic Games, which will be held in Paris. The company will help to achieve the goal set by the Olympics of doubling the amount of plant-based food on offer to halve carbon emissions. Garden Gourmet’s food will be available at several Olympic and Paralympic Games sites, and will be served to athletes, volunteers, staff, spectators, and the media. Garden Gourmet products include plant-based burgers, sausages, filet pieces, and more. The company launched limited-edition vegan foie gras last year, and recently introduced alternatives to fish fillets, fingers, and nuggets. “Modern taste of France” It is hoped that the collaboration between Garden Gourmet and the Olympics will encourage the transition towards more …

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Nestle white fish

© Nestle
Products & Launches

Nestlé’s Garden Gourmet Line Expands with Plant-Based White Fish Alternatives

The world’s biggest consumer goods company, Nestlé, has unveiled a range of plant-based alternatives to white fish under its Garden Gourmet brand. These new products, which include alternatives to breaded fish fillets, nuggets, and fingers, have an authentic taste and texture that aims to resemble traditional white fish, according to the conglomerate. In Europe, the Garden Gourmet brand will roll out marine-style crispy fillets and nuggets made from wheat and pea protein. These products also come with a Nutri-Score A in countries utilizing the Nutri-Score front-of-pack labeling system. They will be made available online and in various retail locations in several European countries, including Germany, Spain, Italy, Austria, Poland, the Czech Republic, and Slovakia. According to Torsten Pohl, global head of R&D for Nestlé’s food …

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Matthias Neuner, La Vie

© La Vie
Company News

La Vie Hires Matthias Neuner, the Man Behind Nestlé’s Garden Gourmet, as COO

La Vie, the French startup leading the way with plant-based alternatives to traditional pork products (and political campaigning), has appointed Matthias Neuner, who worked for more than 20 years at Nestlé, as its new COO. “During his last assignment in Switzerland, his love for plant-based food slowly started to grow: together with his commercial colleagues, he launched Nestlé’s plant-based brand Garden Gourmet in the out-of-home channel in 2019 by building and orchestrating the value chain for this new product category,” explained La Vie. “He has successfully industrialised Nestlé’s vegan products in a very short timeframe to put them on the menu of leading fast food restaurants such as Subway in the UK, Autogrill in Italy, including the very first vegan burger at McDonald’s Germany in …

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Nestle Garden Gourmet

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Company News

Nestlé to Open Alt-Meat Facility in Serbia, Will Produce 12,000 Tons Annually

Multinational food conglomerate Nestlé has announced it is building an alt-meat facility in Serbia for its Garden Gourmet brand. The facility will cost $73 million to build and cover 18,440 square metres. Construction of the manufacturing plant is already underway and is expected to be complete by the final quarter of 2022. The facility will create 330 jobs and produce 12,000 tons of plant-based meat per year. Meat alternatives produced at the factory will be exported mostly to other European markets such as France, Germany, the Netherlands, Italy, Spain, and the UK. Garden Gourmet in Europe Last September, Nestlé relaunched Garden Gourmet in the UK with a range of four products — mince, burgers, sausages, and filet pieces. The brand had previously been pulled from …

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© Garden Gourmet
Studies & Numbers

German Consumers Buy Vegan Eggs For Animal Welfare, But Vegan Shrimp For Environmental Concerns

A survey by Nestlé-owned alt-protein brand Garden Gourmet has examined consumer motivations for buying the brand’s vegan shrimp and egg products. The survey, conducted in Germany, reveals that motivations differ between the two types of product. Consumers who buy the plant-based eggs are mostly motivated by animal welfare concerns, whether they are vegan, vegetarian, or flexitarian. Functionality is another important reason, as the eggs can be scrambled, fried, or used in baking. On the other hand, purchases of the vegan shrimp are mostly made for environmental reasons, such as concerns about overfishing and plastic pollution from abandoned fishing nets. Plant-based in Germany The plant-based market grew by 37% in Germany last year, and half of Germans now say they want to eat less meat. Meat …

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Nestle egg shrimp

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Products & Launches

Nestlé Launches Plant-Based Egg and Shrimp

Nestlé has launched vegan alternatives to egg and shrimp in London. Garden Gourmet vEGGie is made with soy protein and can be scrambled and fried like poultry eggs. Garden Gourmet Vrimp are made with seaweed, peas and konjac root and are said to have the taste and texture of shrimp. This follows the news from July, when Nestlé confirmed it is working with Future Meat Technologies in Israel, to enter the cultured meat category. The multinational conglomerate can evidently see the benefits of funding alt protein and is keen to enter the various segments. Stefan Palzer, Nestlé Chief Technology Officer, says: “Our new plant-based shrimp and egg alternatives have authentic texture and taste, as well as good nutritional profiles. This makes them an ideal alternative …

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Nestle Garden Gourmet

© Nestlé
Products & Launches

Nestlé to Relaunch Garden Gourmet in UK Supermarkets with Sensational Range

Global food giant Nestlé is relaunching its plant-based Garden Gourmet brand into UK supermarkets. After initially entering the UK market back in 2018, the world’s largest food producer is hoping to crack the growing UK alt meat retail scene with its Sensational range.  Nestlé has announced plans to roll out the Garden Gourmet Sensational vegan range from 20th September, with the brand advertising its commitment to be carbon neutral by 2022. The plant-based range is already popular in the UK foodservice, with Subway UK using Garden Gourmet as the sole provider of vegan meatballs in its popular Meatless Meatball Marinara. Initially, the range will include four plant-based products comprising burger, mince, Cumberland-style sausages, and Mediterranean-style filet pieces. Nestlé has recently been expanding its alt protein …

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Garden Gourmet

©Garden Gourmet
Food & Beverage

Germany: Garden Gourmet Announces Vegan Mince and Update of Incredible Burger

Garden Gourmet has announced the upcoming launch of Incredible Mince in October in Germany. The vegan innovation looks like raw minced meat, tastes just as hearty and juicy and can be shaped and prepared in the same way. At the same time, the Garden Gourmet Incredible Burger will be updated with a reported juicier and more convincing grilled meat flavour.

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Garden Gourmet Incredible Burger

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Products & Launches

NORMA Germany Adds Nestlé Incredible Burger to Vegan Range

Garden Gourmet – a 100% Nestlé subsidiary – launched the Incredible Burger in Europe this April. The product is now is being added to the product range of the German food discounter NORMA after a test phase in more than 200 branches of the Fürth and Kerpen (NRW) branches. With the new plant product, NORMA is expanding its vegetarian and vegan range, which already comprises more than 180 products.

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Top Stories

Nestlé Expands Production for “Incredible Burger”

The German listing of Nestlé’s Incredible Burger in the grocery trade has the sales figures of the Garden Gourmet patty rise sharply, a few weeks after the start of sales, the company reports. “The demand is enormous. We have added an additional shift to production at short notice,” says Christian Adams, Head of Marketing at Garden Gourmet. The burger is currently listed at REWE, EDEKA, the hit stores, Tegut, Globus, Bünting & Bela. There are also around 1,500 McDonald’s restaurants offering Garden Gourmet Patties under the name Big Vegan TS. The Garden Gourmet Incredible Burger is offered as a double pack (226 g) at 3.49 euros (recommended retail price). The patty is completely vegan and consists among other things of soy protein, wheat protein, vegetable …

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