Garden Gourmet News - vegconomist - the vegan business magazine

Matthias Neuner, La Vie

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La Vie Hires Matthias Neuner, the Man Behind Nestlé’s Garden Gourmet, as COO

August 11, 2022

La Vie, the French startup leading the way with plant-based alternatives to traditional pork products (and political campaigning), has appointed Matthias Neuner, who worked for more than 20 years at Nestlé, as its new COO. “During his last assignment in Switzerland, his love for plant-based food slowly started to grow: together with his commercial colleagues, he launched Nestlé’s plant-based brand Garden Gourmet in the out-of-home channel in 2019 by building and orchestrating the value chain for this new product category,” explained La Vie. “He has successfully industrialised Nestlé’s vegan products in a very short timeframe to put them on the menu of leading fast food restaurants such as Subway in the UK, Autogrill in Italy, including the very first vegan burger at McDonald’s Germany in …

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Nestle Garden Gourmet

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Nestlé to Open Alt-Meat Facility in Serbia, Will Produce 12,000 Tons Annually

March 2, 2022

Multinational food conglomerate Nestlé has announced it is building an alt-meat facility in Serbia for its Garden Gourmet brand. The facility will cost $73 million to build and cover 18,440 square metres. Construction of the manufacturing plant is already underway and is expected to be complete by the final quarter of 2022. The facility will create 330 jobs and produce 12,000 tons of plant-based meat per year. Meat alternatives produced at the factory will be exported mostly to other European markets such as France, Germany, the Netherlands, Italy, Spain, and the UK. Garden Gourmet in Europe Last September, Nestlé relaunched Garden Gourmet in the UK with a range of four products — mince, burgers, sausages, and filet pieces. The brand had previously been pulled from …

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Studies & Numbers

German Consumers Buy Vegan Eggs For Animal Welfare, But Vegan Shrimp For Environmental Concerns

February 25, 2022January 25, 2022

A survey by Nestlé-owned alt-protein brand Garden Gourmet has examined consumer motivations for buying the brand’s vegan shrimp and egg products. The survey, conducted in Germany, reveals that motivations differ between the two types of product. Consumers who buy the plant-based eggs are mostly motivated by animal welfare concerns, whether they are vegan, vegetarian, or flexitarian. Functionality is another important reason, as the eggs can be scrambled, fried, or used in baking. On the other hand, purchases of the vegan shrimp are mostly made for environmental reasons, such as concerns about overfishing and plastic pollution from abandoned fishing nets. Plant-based in Germany The plant-based market grew by 37% in Germany last year, and half of Germans now say they want to eat less meat. Meat …

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Nestle egg shrimp

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Products & Launches

Nestlé Launches Plant-Based Egg and Shrimp

October 7, 2021

Nestlé has launched vegan alternatives to egg and shrimp in London. Garden Gourmet vEGGie is made with soy protein and can be scrambled and fried like poultry eggs. Garden Gourmet Vrimp are made with seaweed, peas and konjac root and are said to have the taste and texture of shrimp. This follows the news from July, when Nestlé confirmed it is working with Future Meat Technologies in Israel, to enter the cultured meat category. The multinational conglomerate can evidently see the benefits of funding alt protein and is keen to enter the various segments. Stefan Palzer, Nestlé Chief Technology Officer, says: “Our new plant-based shrimp and egg alternatives have authentic texture and taste, as well as good nutritional profiles. This makes them an ideal alternative …

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Nestle Garden Gourmet

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Products & Launches

Nestlé to Relaunch Garden Gourmet in UK Supermarkets with Sensational Range

September 16, 2021

Global food giant Nestlé is relaunching its plant-based Garden Gourmet brand into UK supermarkets. After initially entering the UK market back in 2018, the world’s largest food producer is hoping to crack the growing UK alt meat retail scene with its Sensational range. Nestlé has announced plans to roll out the Garden Gourmet Sensational vegan range from 20th September, with the brand advertising its commitment to be carbon neutral by 2022. The plant-based range is already popular in the UK foodservice, with Subway UK using Garden Gourmet as the sole provider of vegan meatballs in its popular Meatless Meatball Marinara. Initially, the range will include four plant-based products comprising burger, mince, Cumberland-style sausages, and Mediterranean-style filet pieces. Nestlé has recently been expanding its alt protein …

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UK Supermarkets

Garden Gourmet

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Food & Beverage

Garden Gourmet Sells 20 Millionth Vegan Burger in Germany

December 1, 2020

The demand for the vegan Sensational Burger from the Nestle subsidiary Garden Gourmet has been high in Germany where 20 million consumers have already burnt around 20 million of the patties patties.

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Nestle Professional

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Nestlé Plans Large Plantbased Expansion, Will Release Vegan Tuna this Year

February 17, 2020

Nestlé CEO Mark Schneider has spoken about his plans in the plantbased arena, stating that the growth from brands such as Garden Gourmet has brought revenue of $203.92m and describing alternative protein as a once in a generation opportunity.

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Nestle Man City

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Manchester City FC Partners with Nestlé to Supply Club With Vegan Food

September 11, 2023November 4, 2019

Following the news that Manchester United player Chris Smalling has been encouraging fans and fellow players to go vegan, Manchester City football club announced last Thursday a multi-year UK partnership with Nestlé’s Garden Gourmet to provide plantbased food for the club.

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Nestle PB Triple Play Burger

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Food & Beverage

Nestlé Develops ‘PB Triple Play’ Plant-Based Cheeseburger

October 10, 2019

The world’s largest foodstuffs company, Nestlé, announced yesterday it has developed vegan alternatives to cheese and bacon, claiming this makes it the first food and beverage company to develop and produce all three essential elements for a plant-based ‘bacon cheeseburger’.

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Products & Launches

Garden Gourmet Launches Vegan Pizza

September 24, 2019

Garden Gourmet and Wagner have jointly developed three new veggie deep-frozen pizza varieties, two vegetarian and one vegan variant, which are to be launched on the market in September, initially in the German market.

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Garden Gourmet Incredible Burger

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Food & Beverage

Germany: Garden Gourmet Sells Five Million Incredible Burgers in Four Months

August 30, 2019August 30, 2019

The Nestlé subsidiary Garden Gourmet has sold more than five million burgers in Germany in the four months since its launch this April. This figure impressively underlines the high level of interest in plant-based products in Germany.

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Garden Gourmet

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Food & Beverage

Germany: Garden Gourmet Announces Vegan Mince and Update of Incredible Burger

August 23, 2019August 23, 2019

Garden Gourmet has announced the upcoming launch of Incredible Mince in October in Germany. The vegan innovation looks like raw minced meat, tastes just as hearty and juicy and can be shaped and prepared in the same way. At the same time, the Garden Gourmet Incredible Burger will be updated with a reported juicier and more convincing grilled meat flavour.

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Garden Gourmet Incredible Burger

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Products & Launches

NORMA Germany Adds Nestlé Incredible Burger to Vegan Range

August 9, 2019August 7, 2019

Garden Gourmet – a 100% Nestlé subsidiary – launched the Incredible Burger in Europe this April. The product is now is being added to the product range of the German food discounter NORMA after a test phase in more than 200 branches of the Fürth and Kerpen (NRW) branches. With the new plant product, NORMA is expanding its vegetarian and vegan range, which already comprises more than 180 products.

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Food & Beverage

Nestlé Launches Awesome Burger Through Recently Acquired Sweet Earth

August 15, 2019June 19, 2019

Sweet Earth recently announced its new vegan product, the Awesome Burger, with plans to launch in the fall. The plant-based burger will be made using organic ingredients that include yellow pea protein, vital wheat gluten, along with coconut and canola oils.

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Yellow Pea Protein

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Nestlé Expands Production for “Incredible Burger”

June 12, 2019

The German listing of Nestlé’s Incredible Burger in the grocery trade has the sales figures of the Garden Gourmet patty rise sharply, a few weeks after the start of sales, the company reports. “The demand is enormous. We have added an additional shift to production at short notice,” says Christian Adams, Head of Marketing at Garden Gourmet. The burger is currently listed at REWE, EDEKA, the hit stores, Tegut, Globus, Bünting & Bela. There are also around 1,500 McDonald’s restaurants offering Garden Gourmet Patties under the name Big Vegan TS. The Garden Gourmet Incredible Burger is offered as a double pack (226 g) at 3.49 euros (recommended retail price). The patty is completely vegan and consists among other things of soy protein, wheat protein, vegetable …

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Nestlé Soon to Enter UK Market with Garden Gourmet

August 4, 2018May 30, 2018

Nestlé, the world’s largest food producer, recently announced the launch of its veggie brand Garden Gourmet in the UK. This is the company’s response to growing consumer demand in the UK for plant-based meat alternatives.

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