Generation Vegan (GenV)

Prince William's Earthshot Prize

© Earthshot Prize
Sustainability / Environment

Prince William’s Earthshot Prize to Promote Plant-Based Solutions Following GenV Campaign

Following a high-profile campaign by GenV, the Earthshot Prize — the environmental awards launched by Prince William — has pledged to do more to promote plant-based solutions to the climate crisis. The Earthshot Prize aims to spotlight innovative solutions with the potential to repair and regenerate the planet. There are five categories —- Protect and Restore Nature, Clean Our Air, Revive Our Oceans, Build a Waste-Free World, and Fix Our Climate. The winners of each category receive a £1 million prize. GenV has been calling for the Earthshot Prize to introduce a sixth category, Advance a Plant-Based Food System, to recognize organizations working in this area. The campaign has been backed by celebrities such as Sharon Osbourne, Olivia Colman, Emma Thompson, Alicia Silverstone, Mark Rylance, …

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Sorted Food & Prince William

Image credit - Earthshot Prize / Kensington Palace
Charity & Campaigns

Celebrities Offer £1M for Prince William to Add Plant-Based Category to Earthshot Prize

A league of high-profile media figures, including three Oscar winners, have written an open letter to Prince William, head of The Royal Foundation‘s Earthshot Prize, which rewards £1 million to five businesses working on environmental projects so that they can continue their endeavors. One prize last year was awarded to NotPla, innovators in algae-based alternatives to plastic. The letter urges the organizers to include a new category that rewards innovations in plant-based food for their role in protecting the planet. Along with the request for the establishment of an “Advance a Plant-Based Food System” category, the £1 million prize for this category has been offered by international NGO Generation Vegan. The open letter begins: Your Royal Highness Prince William, Earthshot Prize Council Member Sir David …

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Gen V mural

Shoreditch mural, ©GenV
Charity & Campaigns

GenV Accuses Rishi Sunak of Stonewalling as He Refuses Vegan Challenge

After challenging British Prime Minister Rishi Sunak to go vegan for a month in exchange for a £1 million charity donation, international organisation Generation Vegan (GenV) has finally received a response. Penned by government representative MP Mark Spencer (who also happens to be a beef, lamb, and egg farmer), the letter states that the government is already taking all necessary steps “to ensure greater environmental sustainability” and “towards achieving our 25 Year Environment Plan ambitions and our carbon net zero goals”. The implication is that Sunak will not accept the challenge. The offer expires today, and GenV has joined forces with supporters such as nutritionist Dr. Gemma Newman to film a video making a final plea to the Prime Minster. The clip emphasises the benefits …

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