GenV

Genv million dollar campaign Rishi Sunak 2023

© Generation Vegan
Interviews

Gen V: “Our World Leaders Need to Be Held Accountable for Fulfilling Their Promises”

Today, campaigners from international NGO Generation Vegan (GenV) are carrying out a publicity stunt in London, driving tractors around Parliament Square and past Downing Street in an effort to persuade Prime Minister Rishi Sunak to go vegan for one month for a £1 million charity donation. Attached to the tractors are giant inflatables of a globe, a million-pound coin, a cow, and the Prime Minister himself. Over the weekend, a 25-feet high mural was painted in Shoreditch (pictured below), by the campaign organisers who will also drop a banner in a prominent location as well as march in a carnival-style procession to Downing Street, distributing hundreds of free vegan meals made by VFC. As yet, the Prime Minister has failed to respond. We spoke with …

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Go Vegan RIshi Sunak campaign

© GenV
Charity & Campaigns

GenV and Animal Rebellion Plan Huge PR Stunt With March to Parliament & Downing Street

As part of its campaign offering UK prime minister Rishi Sunak £1 million to go vegan for a month, charity GenV is set to conduct a major media stunt in central London next week. When politicians return to Parliament on January 9, they will be greeted by five large tractors driving in loops past 10 Downing Street and through Westminster. Above the tractors, there will be inflatables shaped like a burning planet Earth, a cow, a £1M symbol, Rishi Sunak, and the GenV logo. March to Downing Street with vegan food There will also be a banner on Parliament Bridge with the message “GO VEGAN RISHI SUNAK”. The banner will be visible from all south-facing windows in Parliament. Next, over 50 volunteers from GenV and …

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three words highlighted in yellow: unite, disrupt, transform

© Generation Vegan
Charity & Campaigns

Million Dollar Vegan Rebrands to ‘Generation Vegan’, Plans to Expose Animal Ag Industry

International vegan charity Million Dollar Vegan has announced it will be changing its name to Generation Vegan, or GenV, with the new name intended to better reflect the organisation’s direction. The newly branded GenV sets out with the mantra, “Unite, Disrupt, Transform”. The non-profit was initially launched by Veganuary co-founder Matthew Glover as a campaign offering to donate $1 million to charity if a notable figure — such as the Pope or Donald Trump — tried a vegan diet. When the pandemic hit, the charity shifted its focus, instead committing to donating a million vegan meals to communities in need. After giving away thousands of kilos of food, the charity reached its goal last month. In the wake of the pandemic, GenV decided to continue …

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