Givaudan: “We Look at Products Holistically to Ensure a Well-Rounded Food Experience That Consumers Will Love”
Headquartered in Switzerland with a presence in over 145 locations worldwide, Givaudan has more than 250 years of history creating scents and tastes. Positioned as the co-creation partner of choice for its customers, Givaudan Taste & Wellbeing works to develop food experiences that do good and feel good, for body, mind and planet. The co-creation approach has been a key component to the company’s success in addressing the evolving needs of both customers and consumers. Marta Kusnierz is Regional Marketing Manager for Plant Attitude at Givaudan where her main mission is to stay ahead of new food trends and their impact on Givaudan customers. She regularly works to identify gaps and looks for new opportunities in plant-based space. What are the biggest challenges you’re solving …