Glebe Farm Foods

Three Robins

© Three Robins
Milk- and Dairy Alternatives

Three Robins Partners With Glebe Farm to Produce Family-Friendly Oat Milk at Scale

Scottish oat milk brand Three Robins has entered a strategic partnership with leading gluten-free oats producer Glebe Farm Foods to bring its milk alternatives to the market at scale. Three Robins offers three flagship products designed for families — Choccoriffic Oat Mylk, Barista Oat Mylk, and Barista Pro Oat Mylk. Under the agreement, Glebe Farm will produce the milk alternatives at its facilities, thus broadening its portfolio and helping retailers and food service operators cater to a wider audience. Three Robins chose Glebe Farm due to its extensive experience in oat-based food and drink and stringent allergen-free manufacturing process. The company has a fully controlled gluten-free supply chain, from farming and milling to final distribution. Each batch of oats is tested to ensure gluten levels …

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Oatly campaign convinces Brits to try oat milk in tea

Image credit Luke Ripley
Marketing & Media

New Oatly Campaign Aims to Convince Brits to Try Oat Milk in Tea

Oatly has launched a new 360 integrated campaign with the aim of convincing Brits that oat milk works in tea. While figures indicate that over half of UK coffee drinkers opt for oat milk, new research conducted by OnePoll on behalf of Oatly suggests that Brits are much more reluctant to try oat milk in their tea. In fact, just 4% of tea drinkers said they use a plant-based alternative, while 31% said they would be surprised to see someone drink tea with plant-based milk. The “It Works in Tea” campaign will feature OOH advertisements including billboards in Brighton, London, and Manchester, along with digital and in-store promotions and PR. It will also be advertised on Twitch, Spotify, Oatly’s social media channels, and Connected TV …

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PureOaty launches at Morrisons

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Products & Launches

PureOaty Launches at Morrisons With New Barista & Enriched Oat Milks

Glebe Farm’s PureOaty launches at Morrisons in brand’s first supermarket listing. Glebe Farm, the only British company making oat milk from scratch, has launched two new products — PureOaty Barista and PureOaty Creamy & Enriched. While many barista-style plant milks rely on additives such as gums to make them foam, PureOaty Barista avoids these by using a unique production process to achieve the same result. PureOaty Creamy & Enriched has been developed for consumers who prefer their plant milks to be fortified with calcium and vitamins. The new oat milks are now available at Morrisons stores nationwide, marking PureOaty’s first supermarket listing. Consumers can also purchase the oat milk on Amazon and direct from Glebe Farm’s website, priced at £1.80. The brand has refreshed its …

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Glebe Farm Foods PureOaty

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Society

Oatly Speaks Out Regarding the PureOaty Court Case

As we reported yesterday, market leader Oatly has entered a court battle with UK farm Glebe Farm Foods over a trademark disagreement regarding its PureOaty brand. Oatly has since contacted vegconomist with a brief comment as below. The case at the London High Court will put forward that PureOaty, one of the plant milks available from the farm which produces oats and other cereals, infringes copyright and that the packaging and name are too similar. Glebe Farm’s owner Phillip Rayner told the BBC: “Oatly says the name and packaging are too similar to theirs, but when we compare the two products side by side, we are surprised by this.” An Oatly spokesperson said to vegconomist today in response: “We approached Glebe Farms in a letter …

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