PureOaty launches at Morrisons

© Glebe Farms

Products & Launches

PureOaty Launches at Morrisons With New Barista & Enriched Oat Milks

Glebe Farm’s PureOaty launches at Morrisons in brand’s first supermarket listing. Glebe Farm, the only British company making oat milk from scratch, has launched two new products — PureOaty Barista and PureOaty Creamy & Enriched. While many barista-style plant milks rely on additives such as gums to make them foam, PureOaty Barista avoids these by using a unique production process to achieve the same result. PureOaty Creamy & Enriched has been developed for consumers who prefer their plant milks to be fortified with calcium and vitamins. The new oat milks are now available at Morrisons stores nationwide, marking PureOaty’s first supermarket listing. Consumers can also purchase the oat milk on Amazon and direct from Glebe Farm’s website, priced at £1.80. The brand has refreshed its …

more

Glebe Farm Foods PureOaty

©Glebe Farm Foods

Society

Oatly Speaks Out Regarding the PureOaty Court Case

As we reported yesterday, market leader Oatly has entered a court battle with UK farm Glebe Farm Foods over a trademark disagreement regarding its PureOaty brand. Oatly has since contacted vegconomist with a brief comment as below. The case at the London High Court will put forward that PureOaty, one of the plant milks available from the farm which produces oats and other cereals, infringes copyright and that the packaging and name are too similar. Glebe Farm’s owner Phillip Rayner told the BBC: “Oatly says the name and packaging are too similar to theirs, but when we compare the two products side by side, we are surprised by this.” An Oatly spokesperson said to vegconomist today in response: “We approached Glebe Farms in a letter …

more