According to a report released today by GlobalData, 42% of UK vegans converted to veganism in 2018, with most vegetarians (four fifths) having been vegetarian for far longer. It cites a wider variety of vegan options and better prices amongst reasons for the surge in conversions to veganism in the last twelve months.
GlobalData
New Research Describes Market for “Bleeding Burgers”
A brand new piece of research based on the emergence of “bleeding burgers” has been released by GlobalData, a leading data and analytics company based in London. According to the analysis, people on a low-meat diet, or those reducing their intake of meat, are a fast-growing group far outweighing vegans and vegetarians, and the growth of this segment is expected to continue to rise faster than that of people who follow an entirely plant-based diet. GlobalData’s Lewis Towell, says the current emergence of plant-based burgers produced to give an extremely realistic meat-like appearance, with some recently developing a juice which gives the illusion of animal blood, should aim to target this rapidly growing group, due to the fact that they crave authenticity in their meat substitutes.