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Products & Launches

Lantmännen Foods Introduces PrOatein, World’s First Oat Protein Concentrate

Oats are riding an unprecedented wave of popularity in recent times thanks to the mass appeal of oat milk. Now, oat-based meat may become the next major trend with the launch of PrOatein, the first concentrated oat protein on the market.  Developed by Lantmännen Functional Foods, PrOatein is made from non-GMO Swedish oats and can be used to create a wide variety of nutritious plant-based meat, dairy and egg products. As an ingredient, PrOatein is clean-label, made up of 55% oat protein concentrate and rich in essential amino acids. The product is vegan-friendly and carries a light, familiar “oaty” taste that doesn’t require disguising with additional ingredients, the company states. For plant-based foods that may require more texture and functionality, such as burgers, the oat …




Food & Beverage

Gold & Green Continues International Launch of “Revolutionary” Pulled Oats With Planet Organic Rollout in UK

After successfully launching in Finland, Germany, and the Netherlands; Finnish brand Gold&Green now launches its pulled oat innovation into Planet Organic stores across London. The oat products, made with five simple ingredients – oats, yellow peas, faba beans, rapeseed oil and salt – contain as much protein as beef and contain zero additives.