Better-for-You Leader GOOD GOOD Brings “First” No Added Sugar Vegan Lemon Curd to US Market
GOOD GOOD, the leading better-for-you brand in the low-sugar category, recently launched what it describes as the first-of-its-kind, no-added sugar, vegan lemon curd (usually non-vegan due to the traditional recipe including eggs and butter) on the US market. The new product contains just five calories – 93% fewer calories than its traditional equivalent – and zero sugar, targeting the 84% of consumers who are actively avoiding or reducing their dietary intake of sugar. Founded in 2015 in Reykjavik, Iceland, as a natural sweetener company, the brand first arrived in overseas markets back in 2017. GOOD GOOD states that it now has a retail presence in 36 countries and is available online and in-store at over 10,000+ locations. Growing preference for low and no-added sugar products …